Ready for all challenges: New positioning for B...
Kunde & Co helped the lab equipment specialist with a comprehensive update of its proven positioning as a provider of high-quality precision products.
Insights
We always have something to say, and we always have an opinion on what's going on in the market
New market position makes H+H the perfect const...
To gain a bigger role in construction projects, the concrete producer H+H International has extended its product portfolio. Together, we created a new positioning that matches these requirements.
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International branding for a Nordic fintech com...
After fine-tuning its core message with support from Kunde & Co, Nets impressively demonstrated how to cooperate with banks, companies, stores and other partners to make everyday life easier for all people in Northern...
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Did Marketing take a wrong turn?
While marketing and branding is probably more important than ever, the function and discipline are facing somewhat of an existential crisis. A big part of this decline is a lack of clarity about our functions, purpos...
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Creating clear and differentiated positions for...
Hilding Anders is Scandinavia’s largest bed producer and a major European player. Headquartered in Sweden, the company has a range of private label concepts as well as its own brands, while its 9500 employees are spre...
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Marketing essentials for 2019
While there are plenty of guides that praise and predict the rise of new tools, tricks and technology, we believe that many of the opportunities and threats looming on the horizon for marketers are primarily strategic...
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Consolidating four companies into one strong co...
Development of corporate brand strategy, concept, visual universe and complete go-to-market strategy by using the company’s story and unique approach to agriculture to differentiate itself in the market.
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Gearing up for the future with a new brand plat...
Discover how Intersport created an international brand platform based on extensive customer insights and segmentation across eight markets. Kunde & Co worked with Intersport, the world’s largest sport retail chain, on...
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Revitalising and reinforcing a Danish newspaper
Development of an extensive communication campaign for print, TV, outdoor and social media to revitalise Jyllands-Posten’s brand, and renew the newspaper’s core story to reinforce its reputation as the credible choice...
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The CEO's guide on how to avoid the seven sins...
With global economies blooming, many executives seek a forward-looking and aspirational perspective that can be used as a growth platform to give their company a clear direction. More and more C-suite members look to...
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Making a difference: Company film for Armacell
Insulation manufacturer Armacell wanted to fill their claim “MAKING A DIFFERENCE AROUND THE WORLD” with more life – so requested a tailor-made company film by Kunde & Co.
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Ground-breaking concept creates paradigm shift...
Global market leader Oticon was about to launch their biggest product innovation in years. See how a powerful concept effectively positioned Oticon as a pioneer in contemporary hearing solutions, elevating the Oticon...
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Don't just map the customer journey, create it!
Customer journey mapping has become a marketing holy grail - but if all brands undertake the same analysis and make the same tactical and technical decisions to serve the journey, what will create the difference that...
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Boosting sales and image in the German market
To capture some of the great growth potential on the German market for Smart Heating solutions Kunde & Co developed an integrated cross-channel campaign targeting multiple target groups. The foundation for delivering...
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Taking off – with a social media pilot
In a market dominated by big corporations, the floor system specialist Uzin Utz AG wanted to make a statement. With a social media pilot strategically implemented by Kunde & Co, all relevant benchmarks were exceeded i...
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Change-over to success: With a digital product...
New competence cleverly staged: With their new change-over valves, the Hamburg-based valve specialist LESER opens up new markets and extends its reach. Also, thanks to an online campaign by Kunde & Co, success came qu...
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Eight Marketing Essentials for 2018
A new year is just around the corner, and in marketing, 2018 is sure to bring plenty of new tactical opportunities. But we believe 2018 should be the year to rise above temporary tactical concerns and revisit recurrin...
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Repositioning a successful product concept
In 2016, HTH’s sub-brand, “Gør Det Selv HTH” (“Do It Yourself HTH”) was Denmark’s third best-selling kitchen brand, but the company wanted to achieve more – and had the courage to replace a proven success with a new i...
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Marketing plan as a content calendar or growth...
Eight principles on how strategic planning and test and learn marketing should work in tandem to boost growth
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Is growth panic leading your company astray?
Why you should not let fear and hype drive your growth strategy
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A customer-centric approach delivers 81% sales...
Kunde & Co conducted a thorough market test, which resulted in a new go-to-market strategy that delivered an 81% increase in sales of Falck’s roadside assistance product, and a more than 50% increase in online revenue...
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The Athlete’s Foot® strengthens its global bran...
In just four months, Kunde & Co developed and implemented a global Sitecore web platform for The Athlete’s Foot®, focusing on brand-building and establishing the chain’s new position, “Sport with style.” The platform...
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How well do you know your customer?
This is a common question in business. And so too is the usual answer: ‘We know who they are! – But quite often this is distorted by biased views and a lack of data.
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You’re only reaching 20% of your market
By only reacting to customer demand instead of stimulating and creating it, marketers enter a price-driven, zero-sum arena that inevitably becomes a race to the bottom. The time has come to take a break from the insat...
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7 things marketing can learn from sales
The BTB buying process has fundamentally changed, demanding sales people move away from the gun-slinging, lone wolf persona towards a more advisor-like professional. This radical change does not only demand a new sale...
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Branding in the digital age
The most common understanding of how digital platforms are transforming consumer behaviour is the increased use of online shopping. But the impact of digitalisation goes way beyond that: it impacts the full buying pro...
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New international brand position
Kunde & Co has helped Danfoss develop a coherent, consistent and strong position and history that helps form the foundation for Danfoss’ global growth strategy. After more than a year of development, Danfoss launches...
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A unified story for the Danish Home Guard
The development of a new campaign concept creates a single, powerful story about the modern Home Guard and generates interest among new volunteers. The campaign increased the general understanding of the Home Guard's...
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An integrated communication platform for DNV GL
After several mergers and acquisitions, DNV GL needed to project one strong story internally and externally. Kunde & Co helped develop and launch a unique communication concept that clearly defined the new organisatio...
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Repositioning of retail chain
To re-position føtex so that it would again be preferred the supermarket for the defined key target groups, Kunde & Co developed a new concept, communication platfrom and on-going marketing. The result is a clear pro...
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A new brand concept to better connect with cust...
To position Wavin closer to its end-customers and align international marketing activities, Kunde & Co developed a new Pan-European brand platform for the company in 2014. The new concept, “Connect to Better”, has not...
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Strong body - strong brand
Kunde & Co was asked to create a strong position in the competitive health and fitness market and establish a foundation for further growth. Based on a detailed analysis, a creative concept was first implemented inter...
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Repositioning through thought leadership
Kunde & Co assisted Sidel in developing a concept that strengthens the company's position as a complete line provider. The campaign has been implemented in print, blog posts, website, films and social media. To date,...
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An integrated position for a complex market
Together with Kunde & Co, SimCorp launched their new brand position in 2016 with the concept "One system for a complex world". This story is based on a clear understanding of the market and the key decision makers. To...
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From 51 fashion brands to one
To bring together 51 existing clothing brands under one new brand, Kunde & Co help was tasked with developing a strategy, concept name, brand identity and external launch. This resulted in a new, strong and easily co...
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Strengthening Neutral in the Nordics
In the past, Neutral was known only for its detergents but, with a targeted campaign for its personal care products, the brand now challenges its competitors. Kunde & Co developed a television commercial within t...
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Five well-known brands gain a strong presence o...
Kunde & Co developed Facebook concepts for each of the five brands, Dettol, Veet, Vanish, Finish and Cilit Bang, as well as a plan for ongoing management and content development. The results show clearly that all five...
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A new way of thinking integrated communication
In a market characterised by fierce competition, Flügger needed a strategy and concept that could position it within its core business area. In collaboration with Kunde & Co, Flügger developed an integrated communicat...
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Why customer experience is more than technology
The concept of customer experience is on everyone’s lips these days, being renewed and redefined constantly. Much is driven by marketing’s newfound love of data & technology – but where does it leave the brand? Now, m...
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New communication platform enforces the brand p...
HTH – the Nordic region’s leading kitchen manufacturer – has constantly evolved without compromising its DNA. The results have been impressive, and Kunde & Co is proud to have been part of the journey. HTH recently un...
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Is it too early to put the campaign in the grave?
Marketing is increasingly becoming a fight against last year’s model. Many seem to believe that the whole discipline needs to be redefined and reinvented annually – often at the expense of common business sense. So pe...
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Don’t be always-on – always be on point
To meet the needs of the ever-connected consumer, companies and brands have been striving to be always-on, feeding the market with empty communication in abundance. A costly affair with no real winners. Instead, brand...
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50.000 members in less than a year through shar...
To engage føtex’s key target group, families with young children, Kunde & Co developed “føtex for de små” (føtex for the little ones), a customer loyalty programme that enrolled over 50,000 members in under a year. Hi...
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Beyond the product pipeline
New technologies, consumer preferences and industry trends booms and bursts with greater speed than ever. Further on product life cycles are shortening, sales cycles are prolonging and the customers purchasing process...
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Why Social Media fails to impress the C-suite
As companies have witnessed a change in their customers’ purchasing behaviour and a fragmentation of the media landscape, they are not only rethinking the way they interact with their customers, but also how they orga...
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Positioning of energy-efficient products and so...
To strengthen Solar’s position as Europe’s leading wholesaler of energy-efficient solutions, Kunde & Co developed the integrated “Blue Energy” campaign for digital and face-to-face engagement. The campaign increased p...