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While there are plenty of guides that praise and predict the rise of new tools, tricks and technology, we believe that many of the opportunities and threats looming on the horizon for marketers are primarily strategic...
Development of corporate brand strategy, concept, visual universe and complete go-to-market strategy by using the company’s story and unique approach to agriculture to differentiate itself in the market.
Discover how Intersport created an international brand platform based on extensive customer insights and segmentation across eight markets. Kunde & Co worked with Intersport, the world’s largest sport retail chain, on...
Development of an extensive communication campaign for print, TV, outdoor and social media to revitalise Jyllands-Posten’s brand, and renew the newspaper’s core story to reinforce its reputation as the credible choice...
With global economies blooming, many executives seek a forward-looking and aspirational perspective that can be used as a growth platform to give their company a clear direction. More and more C-suite members look to...
Global market leader Oticon was about to launch their biggest product innovation in years. See how a powerful concept effectively positioned Oticon as a pioneer in contemporary hearing solutions, elevating the Oticon...
Customer journey mapping has become a marketing holy grail - but if all brands undertake the same analysis and make the same tactical and technical decisions to serve the journey, what will create the difference that...
To capture some of the great growth potential on the German market for Smart Heating solutions Kunde & Co developed an integrated cross-channel campaign targeting multiple target groups. The foundation for delivering...
A new year is just around the corner, and in marketing, 2018 is sure to bring plenty of new tactical opportunities. But we believe 2018 should be the year to rise above temporary tactical concerns and revisit recurrin...
In 2016, HTH’s sub-brand, “Gør Det Selv HTH” (“Do It Yourself HTH”) was Denmark’s third best-selling kitchen brand, but the company wanted to achieve more – and had the courage to replace a proven success with a new i...
Eight principles on how strategic planning and test and learn marketing should work in tandem to boost growth
Why you should not let fear and hype drive your growth strategy
Kunde & Co conducted a thorough market test, which resulted in a new go-to-market strategy that delivered an 81% increase in sales of Falck’s roadside assistance product, and a more than 50% increase in online revenue...
In just four months, Kunde & Co developed and implemented a global Sitecore web platform for The Athlete’s Foot®, focusing on brand-building and establishing the chain’s new position, “Sport with style.” The platform...
This is a common question in business. And so too is the usual answer: ‘We know who they are! – But quite often this is distorted by biased views and a lack of data.
By only reacting to customer demand instead of stimulating and creating it, marketers enter a price-driven, zero-sum arena that inevitably becomes a race to the bottom. The time has come to take a break from the insat...
The BTB buying process has fundamentally changed, demanding sales people move away from the gun-slinging, lone wolf persona towards a more advisor-like professional. This radical change does not only demand a new sale...
The most common understanding of how digital platforms are transforming consumer behaviour is the increased use of online shopping. But the impact of digitalisation goes way beyond that: it impacts the full buying pro...
Kunde & Co has helped Danfoss develop a coherent, consistent and strong position and history that helps form the foundation for Danfoss’ global growth strategy. After more than a year of development, Danfoss launches...
The development of a new campaign concept creates a single, powerful story about the modern Home Guard and generates interest among new volunteers. The campaign increased the general understanding of the Home Guard's...
After several mergers and acquisitions, DNV GL needed to project one strong story internally and externally. Kunde & Co helped develop and launch a unique communication concept that clearly defined the new organisatio...
In a market characterised by fierce competition, Flügger needed a strategy and concept that could position it within its core business area. In collaboration with Kunde & Co, Flügger developed an integrated communicat...
To re-position føtex so that it would again be preferred the supermarket for the defined key target groups, Kunde & Co developed a new concept, communication platfrom and on-going marketing. The result is a clear pro...
To position Wavin closer to its end-customers and align international marketing activities, Kunde & Co developed a new Pan-European brand platform for the company in 2014. The new concept, “Connect to Better”, has not...
Kunde & Co was asked to create a strong position in the competitive health and fitness market and establish a foundation for further growth. Based on a detailed analysis, a creative concept was first implemented inter...
In the past, Neutral was known only for its detergents but, with a targeted campaign for its personal care products, the brand now challenges its competitors. Kunde & Co developed a television commercial within t...
Kunde & Co developed Facebook concepts for each of the five brands, Dettol, Veet, Vanish, Finish and Cilit Bang, as well as a plan for ongoing management and content development. The results show clearly that all five...
Kunde & Co assisted Sidel in developing a concept that strengthens the company's position as a complete line provider. The campaign has been implemented in print, blog posts, website, films and social media. To date,...
Together with Kunde & Co, SimCorp launched their new brand position in 2016 with the concept "One system for a complex world". This story is based on a clear understanding of the market and the key decision makers. To...
To bring together 51 existing clothing brands under one new brand, Kunde & Co help was tasked with developing a strategy, concept name, brand identity and external launch. This resulted in a new, strong and easily co...
The concept of customer experience is on everyone’s lips these days, being renewed and redefined constantly. Much is driven by marketing’s newfound love of data & technology – but where does it leave the brand? Now, m...
HTH – the Nordic region’s leading kitchen manufacturer – has constantly evolved without compromising its DNA. The results have been impressive, and Kunde & Co is proud to have been part of the journey. HTH recently un...
Marketing is increasingly becoming a fight against last year’s model. Many seem to believe that the whole discipline needs to be redefined and reinvented annually – often at the expense of common business sense. So pe...
To meet the needs of the ever-connected consumer, companies and brands have been striving to be always-on, feeding the market with empty communication in abundance. A costly affair with no real winners. Instead, brand...
To engage føtex’s key target group, families with young children, Kunde & Co developed “føtex for de små” (føtex for the little ones), a customer loyalty programme that enrolled over 50,000 members in under a year. Hi...
New technologies, consumer preferences and industry trends booms and bursts with greater speed than ever. Further on product life cycles are shortening, sales cycles are prolonging and the customers purchasing process...
As companies have witnessed a change in their customers’ purchasing behaviour and a fragmentation of the media landscape, they are not only rethinking the way they interact with their customers, but also how they orga...
To strengthen Solar’s position as Europe’s leading wholesaler of energy-efficient solutions, Kunde & Co developed the integrated “Blue Energy” campaign for digital and face-to-face engagement. The campaign increased p...
To find out more about what Kunde & Co can do for you and your company, please contact us
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