Sharp segmentation + focused content = results
Every week, føtex sends an age-appropriate newsletter off to the many expectant and new parents.
The programme has been well received by both customers and reviewers, and the results speak for themselves.
In the first four days following the launch, 18,000 people signed up, far exceeding key performance indicators. Each week excellent open and click-through rates create constant traffic to the site.
føtex for the little ones has to date secured access to 23% of the target group.