Next Generation Installers
Next Generation Installers was a dialogue programme developed to provide a platform to mature existing and potential customers. The programme was web- and mobile-compatible and trained installers using e-learning modules coupled with quizzes on energy efficiency.
Participants in the Blue Energy Challenge and visitors to Blue Energy on Tour were automatically enrolled in the programme – which proved to be a powerful marketing channel for promoting both initiatives.
4,000 sign-ups during the campaign period.