hurdle
hurdle
hurdle
loading...
LOGO.png

Inspiring knowledge: New LESER website offers added value

LESER is a world-renowned specialist in the production of safety valves for industrial and plant construction. With 200+ years of experience, LESER is the biggest producer in Europe and is a trusted partner for leading players across a number of industries – from petrochemicals to food.

LESER

The task

Kunde & Co had already worked with LESER on a dedicated product campaign and afterwards developed a corporate concept as well as an online strategy and digital design. During the latter project, Kunde initiated the creation of a new website, the launch of which coincided with LESER’S 200th anniversary.

W3c
eccogolf blackshoe

Listen first, then act

Our research included a comprehensive listening study and interviews with internal and external stakeholders. We also looked into the weaknesses and potential strengths of the previous website, and analysed communication within the market to discover what new functions people desired – such as the possibility for know-how transfers.

W3c
leser-image-mobile.jpg leser-image.jpg
eccogolf blackshoe

Precise implementation, contemporary design

These insights gave Kunde & Co’s digital department a perfect foundation from which to develop a new website, with phase one involving the creation of wireframes and first concept. Following several rounds of feedback with all relevant decision makers, the final design was chosen.

W3c

User-friendly, intuitive – and ready for the future

The end result was a user-friendly, intuitive website for LESER boasting a number of useful features such as a valve-sizing tool. As well as aligning with the company’s aesthetic, the site was also designed to be accessed on all digital and mobile devices. In other words, it was designed to be ready for the next 200 years of LESER.

W3c
eccogolf blackshoe
eccogolf blackshoe

What we delivered

  • Listening study
  • Stakeholder interviews
  • Status analysis
  • Concept development
  • Web design and implementation
W3c
fischer_kc_konsulenterne_2016_v2_3000px-copy.png

Want to know more?

Philipp Fischer

Group Director, Germany
Read more

Scroll to see the next Client Story

Juul

To find out more about what Kunde & Co can do for you and your company, please contact us


Contact us
W3c

Join 3,000 of your peers 

Get a dose of articles and cases on strategic marketing

W3c

Thanks for being a part of our network


W3c