Speaking directly to customer needs
The new concept was launched in 2015 as an integrated campaign for the Nordic countries. The campaign represented all kinds of paint projects, from simple and everyday jobs to more challenging and complex projects – projects that spoke directly to the core target group and underlined that Flügger can help them from start to finish.
An important campaign driver has been the strategic use of Facebook. The platform has been used to support a variety of communication directions and strengthen the brand’s overall positioning.
On top of this, more than 30 ‘how to films’ have been created for the Nordic countries and Poland. These films are hosted on Flügger YouTube channel, and integrated into other digital touch points, to create a direct link between the company’s expert employees and its customers.