Digitalization has transformed your business. What about your brand?
It is a question many industrial companies have to ask themselves as they are speeding ahead with the digitalisation of products and services. Companies can quickly leave behind their strong legacy and position for something that is complex and alien for customers. Marketeers are tasked with solving these fundamental questions with many pitfalls and far-reaching implications for the business and brand.
At Kunde & Co, we have worked for years with helping B2B companies cut through the wall of fuzzy digital buzzwords and connect to what really matters to customers. This paper is written as a guide to understand and diagnose whether your position has transformed with or astray from the new reality, and how to navigate the many pitfalls on your way to positioning success in the digital age.