Healthcare marketing in particular will see a demand from their organizations and from their customers to digitalize customer journey touchpoints previously fulfilled by face-to-face interactions. This is a significant task, but perhaps also a welcome kickstart for healthcare marketing to take a more serious approach to digital marketing as of the 2020 and the opportunities it offers to elevate the collaboration between sales and marketing.
At Kunde & Co, we believe many health care companies stand on the verge of venturing into a more digitally driven marketing journey to support sales in delivering value to the business and that COVID-19 is the (not so gentle) push needed to have a go at it. This paper is written as food for thought for the marketers who will be assigned to lead these projects.
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