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Building a digital marketing program in healthcare

If the pace of digital transformation wasn’t breathtaking already, the circumstances caused by the current pandemic will inevitably increase the speed and urgency of digitalizing business practices. Marketing departments will find themselves facing a critical challenge from their counterpart in sales: Find new channels to replace those taken away by the pandemic response.

Healthcare marketing in particular will see a demand from their organizations and from their customers to digitalize customer journey touchpoints previously fulfilled by face-to-face interactions. This is a significant task, but perhaps also a welcome kickstart for healthcare marketing to take a more serious approach to digital marketing as of the 2020 and the opportunities it offers to elevate the collaboration between sales and marketing. 

At Kunde & Co, we believe many health care companies stand on the verge of venturing into a more digitally driven marketing journey to support sales in delivering value to the business and that COVID-19 is the (not so gentle) push needed to have a go at it. This paper is written as food for thought for the marketers who will be assigned to lead these projects.

 

Download our white paper on the topic by filling out the form below.

 

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Building a digital marketing program in healthcare

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Cecilie Spork

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