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Health & Care

Adapt to the changing dynamics of healthcare markets

Building stronger relationships through digital channels

Our Health & Care department is founded on the premise that healthcare requires a tailored approach. The industry is undergoing great change with more target groups than ever, including payers, providers, patients, policy makers and physicians, making market access crucial. Additionally, patients are actively seeking more information, while doctors are harder to access. This dynamic reality is what drives our health & care team.

We have more than 15 years of experience working with the medical and pharmaceutical industries, which we combine with our strong strategic marketing foundation. We translate this into meaningful healthcare marketing for our clients, which is integrated throughout the entire marketing system - from positioning to execution.

International product launches

A product campaign should drive the company’s position in the market – no matter if it is Rx, OTC or medico. Based on this principle, our Health & Care team develops product launch campaigns that make an impact in the market.

We create both the positioning and a strong creative concept, and execute it across the right elements in line with the defined go-to-market strategy. On top of this, we secure internal awareness and education.

Product concept and launch
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IMEDEEN

A celebrity endorsement strategy to secure a premium positioning

Pfizer's IMEDEEN needed to boost awareness and secure the premium positioning within the beauty supplements category. Christy Turlington Burns, supermodel, was signed as ambassador and Kunde & Co created the global campaign across POS, print and digital, attracting significant PR and sales.

IMEDEEN

A celebrity endorsement strategy to secure a premium positioning

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Carestream Dental

The dental game-changer

Carestream Dental, global market leader in dental imaging has, in cooperation with Kunde & Co, defined a new corporate concept that distinguishes the company and clearly communicates its unique corporate DNA.

Carestream Dental

The dental game-changer

Sales force empowerment

The sales force remains a critical cornerstone for many healthcare companies. We pride ourselves on understanding this group and treat them as an important gatekeeper for a successful product launch. This is why we create everything from e-detailing and e-learning modules, to key message training and internal launch events.

Digitalisation of the customer journey

The customer journey is changing as digital and social channels become part of HCPs everyday tools. They potentially provide healthcare companies with an important supplement to their sales force.

We help identify the customer journey and adjust the marketing system accordingly. Our experience has shown digital to be a highly useful tool to engage specialised target groups that are often hard to reach.

Customer experience
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UCB

A new communication concept repositions the brand

To reposition the allergy brand Xyzal and increase its awareness among doctors, a novel creative universe was created to differentiate the product in a very un-differentiated category. After the launch of the creative universe, sales increased by 19% in nine months.

UCB

A new communication concept repositions the brand

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ORIGIO

Creating impactful product launches in a commoditized industry

ORIGIO needed to launch a new product and enter a new product category within IVF (in-vitro fertilisation). Kunde & Co created two launch concepts targeted towards embryologists, sales people and patients to ensure a broad market coverage.

ORIGIO

Creating impactful product launches in a commoditized industry

Patient education

With patients searching for more information than ever before, they now have the potential to influence their own treatment. This creates new opportunities and also demands for the industry.

We help identify patient segments, discover how to reach them and develop content that resonates.

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Want to know more?

Cecilie Spork

Associate Partner
Read more

To find out more about what Kunde & Co can do for you and your company, please contact us


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