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Customer experience

Putting your brand at the heart of the customer experience

Holistic thinking, pragmatic implementation

Only a few years ago, the contact points between your company and its customers were likely your store, sales representative and offline advertisements.

Today, communication via email, social media, mobile apps and webpages is the norm, and your ability to interact with customers through these channels is key to improving their overall experience. Yet many digital initiatives are still launched in isolation.

We believe that to succeed in this increasingly transparent and fragmented world, you need a solid brand foundation and customer experience vision that guides internal behaviour and ensures external differentiation. In our experience, a successful customer experience is the result of storytelling, technology and culture coming together to form one integrated whole.

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føtex

Repositioning of retail chain

To re-position føtex so that it would again be preferred the supermarket for the defined key target groups, Kunde & Co developed a new concept, communication platfrom and on-going marketing. The result is a clear profile that shifts the positioning in a changing market.

Read more about the case

føtex

Repositioning of retail chain

Website and digital asset development

At Kunde & Co, we are dedicated to understanding your business objectives and how your digital tools and platforms can support them. By applying knowledge about your company, your target group and the industry, we make sure your digital presence and content connect with the target group and are aligned with other channels.

When working with digital tools, our process includes:

  • Digital analysis
  • Definition of objectives and KPI framework
  • Mapping of personas, customer journey(s) and user cases
  • Sitemap and navigation structure
  • Concept, tool and template design
  • Prototyping
  • Copywriting and content production
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AP Pension

Generating leads for a low-involvement product

Based on a market analysis that identified drivers and barriers among decision makers, Kunde & Co developed a smart lead generating programme including campaign tools.

AP Pension

Generating leads for a low-involvement product

Automation of the customer relationship

Personalising and customising the experience for individual customers is neither feasible nor cost-efficient. Through marketing automation technology and flows, Kunde & Co helps you scale the customer experience and personalise messaging according to life-cycle stages and segment affiliation.

We help define the strategy, build the platform, develop the content and secure deployment across channels, such as e-mail, digital media, social media and landing pages.

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Solar

Positioning of energy-efficient products and solutions

To strengthen Solar’s position as Europe’s leading wholesaler of energy-efficient solutions, Kunde & Co developed the integrated “Blue Energy” campaign for digital and face-to-face engagement. The campaign increased preference for Solar’s products by 64%.

Read more about the case

Solar

Positioning of energy-efficient products and solutions

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Want to know more?

Anders Holvøe

Associate Partner
Read more

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Cross-channel marketing

To find out more about what Kunde & Co can do for you and your company, please contact us


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