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Our Work

We help you create business value through strategically sound and conceptually strong solutions

Strategic services

Creative services

Sector expertise

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HTH GO

Repositioning a successful product concept

In 2016, HTH’s sub-brand, “Gør Det Selv HTH” (“Do It Yourself HTH”) was Denmark’s third best-selling kitchen brand, but the company wanted to achieve more – and had the courage to replace a proven success with a new initiative that would draw on HTH’s corporate strength to win a clear position in a well-defined segment.

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HTH GO

Repositioning a successful product concept

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James Hardie

World leading manufacturer of fibre-cement solutions ensures strong brand awareness

Changes in commercial circumstances forced leading fibre cement cladding manufacturer, James Hardie, to make a quick, bold move to maintain their position in the Danish market.

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James Hardie

World leading manufacturer of fibre-cement solutions ensures strong brand awareness

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Beierholm

A strong profile results in the best image of the industry

Beierholm’s market position was determined after a comprehensive analysis and strategy project. Following this, Kunde & Co in collaboration with Beierholm, developed a new creative universe and communication elements to secure the company’s position and further enhance its image in the industry.

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Beierholm

A strong profile results in the best image of the industry

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Danske Commodities

Repositioning in a fast-changing energy market

The unique Danish growth story, Danske Commodities, establish a stronger position in the competitive, fast-changing and volatile European energy market

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Danske Commodities

Repositioning in a fast-changing energy market

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RAK Ceramics

An end-to-end global repositioning

Kunde & Co analysed RAK’s brand position to determine the competitive space with the most growth potential, delivering a new strategy, concept and visual profile that strengthened one of the world’s largest ceramics brands.

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RAK Ceramics

An end-to-end global repositioning

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Carestream Dental

A new concept distinguishes the corporate story and elevates the brand

Carestream Dental needed a new brand image and platform to integrate into their existing corporate strategy. Kunde & Co leveraged the company’s unique corporate DNA to deliver a new concept and campaign elements that resulted in a 133% improvement in engagement compared to industry benchmarks.

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Carestream Dental

A new concept distinguishes the corporate story and elevates the brand

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Falck Assistance

A customer-centric approach delivers 81% sales growth

Kunde & Co conducted a thorough market test, which resulted in a new go-to-market strategy that delivered an 81% increase in sales of Falck’s roadside assistance product, and a more than 50% increase in online revenue across products in 2016.

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Falck Assistance

A customer-centric approach delivers 81% sales growth

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The Athlete's Foot®

The Athlete’s Foot® strengthens its global brand presence

In just four months, Kunde & Co developed and implemented a global Sitecore web platform for The Athlete’s Foot®, focusing on brand-building and establishing the chain’s new position, “Sport with style.” The platform has already been rolled out across 13 markets around the world.

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The Athlete's Foot®

The Athlete’s Foot® strengthens its global brand presence

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The Danish Home Guard

A unified story for the Danish Home Guard

The development of a new campaign concept creates a single, powerful story about the modern Home Guard and generates interest among new volunteers. The campaign increased the general understanding of the Home Guard's role in Danish society, while within the target group, the number of people interested in volunteering doubled.

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The Danish Home Guard

A unified story for the Danish Home Guard

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DNV GL

An integrated communication platform for DNV GL

After several mergers and acquisitions, DNV GL needed to project one strong story internally and externally. Kunde & Co helped develop and launch a unique communication concept that clearly defined the new organisation’s position globally.

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DNV GL

An integrated communication platform for DNV GL