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Branding

At Kunde & Co, we believe strong market positions can only be achieved if a company and its marketing activities are focused around a unique value

Branding

Kunde & Co solves all the tasks associated with creating a strong brand. We have developed a unique process to identify and develop optimal brand positions for companies. This results in a brand platform that is clearly articulated, fully visualised and ready for the company to implement. We have more than 25 years’ experience and have been engaged in over 200 projects within corporate positioning and brand systems.

 

 

W3c
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Branding is more than good looks - it is a Corporate Religion

In a world of constant change, strong branding is one of the few remaining sources of competitive differentiation. To us, branding is about more than how a company looks - it is the prevailing leadership principle. 

That means that a strong brand is a guiding star that shapes employee behaviour and values, provides a framework for innovation and defines the customer experience. A strong brand is what we at Kunde & Co call a "Corporate Religion".

W3c

Explore our Approach

Desk research and interviews

Desk research and interviews

Together with the client, we interview and spend time with internal stakeholders and customers, and we analyse market research, strategy documents and more. The knowledge we gain is used to build hypotheses about the future direction of the company and the inherent strategic dilemmas that we need to solve. 

Development of brand scenarios

Development of brand scenarios

Based on the knowledge and hypotheses developed, we define scenarios for various branding elements: everything from visual elements to positioning statements, value drivers, and more.

Testing of brand scenarios

Testing of brand scenarios

In presenting different scenarios, we test the current perception and future direction of the company by combining qualitative and quantitative methods to produce actionable insights.

Concept development

Concept development

Using insights collected during testing, we finalise the positioning strategy and outline how the brand story should be lived internally and expressed externally.

Anchoring and implementation

Anchoring and implementation

With the brand story defined, we work with the company to anchor the brand internally through workshops, town-hall meetings, e-learning and employee communication. We also help implement the brand across customer-facing touchpoints like customer support, websites, sales collateral, films, product campaigns and much more.

Our branding experience spans a wide range of project types

Analysis and insights

We test your brand’s market perception, outlining areas for improvement and growth potential

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Naming and visual identity

We test and develop names, identities and designs for products as well as companies

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Brand portfolio optimisation

We conduct customer analysis, helping companies determine how best to leverage their brands

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Corporate positioning

We help companies create unique value positions that stand out from competitors in crowded markets

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Brand mergers and carve-outs

We support multinational companies with brand mergers or carve-outs for optimal value creation

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Brand promise formulation

We develop meaningful, emotional brand stories to provide direction for both employees and customers

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Internal engagement

We help companies embed the brand promise in their culture and empower the organisation for growth

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Product branding and launches

We help companies position new solutions and launch them with impact across touch-points

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Explore our work with branding for business-to-consumer companies
Explore our work with branding for business-to-business companies

Clients

We are proud of the work we do helping brands become industry leaders

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Want to know more?

Jesper Kunde

CEO & Founder
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