HBK
The task
Kunde & Co were engaged to create one unified brand when Danish Brüel and Kjær and German HBM merged as HBK - Hottinger, Brüel & Kjær. Both companies were global leaders in testing and measurement solutions, making the merger a perfect match. But there was a need for a new identity and a single brand narrative that could create a strong, long-term position in a more digitized market.