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James Hardie

World leading manufacturer of fibre-cement solutions ensures strong brand awareness

Changes in commercial circumstances forced leading fibre cement cladding manufacturer, James Hardie, to make a quick, bold move to maintain their position in the Danish market.

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James Hardie

World leading manufacturer of fibre-cement solutions ensures strong brand awareness

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Beierholm

A strong profile results in the best image of the industry

Beierholm’s market position was determined after a comprehensive analysis and strategy project. Following this, Kunde & Co in collaboration with Beierholm, developed a new creative universe and communication elements to secure the company’s position and further enhance its image in the industry.

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Beierholm

A strong profile results in the best image of the industry

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Danske Commodities

Repositioning in a fast-changing energy market

The unique Danish growth story, Danske Commodities, establish a stronger position in the competitive, fast-changing and volatile European energy market

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Danske Commodities

Repositioning in a fast-changing energy market

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Falck Assistance

A customer-centric approach delivers 81% sales growth

Kunde & Co conducted a thorough market test, which resulted in a new go-to-market strategy that delivered an 81% increase in sales of Falck’s roadside assistance product, and a more than 50% increase in online revenue across products in 2016.

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Falck Assistance

A customer-centric approach delivers 81% sales growth

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The Athlete's Foot®

The Athlete’s Foot® strengthens its global brand presence

In just four months, Kunde & Co developed and implemented a global Sitecore web platform for The Athlete’s Foot®, focusing on brand-building and establishing the chain’s new position, “Sport with style.” The platform has already been rolled out across 13 markets around the world.

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The Athlete's Foot®

The Athlete’s Foot® strengthens its global brand presence

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DNV GL

An integrated communication platform for DNV GL

After several mergers and acquisitions, DNV GL needed to project one strong story internally and externally. Kunde & Co helped develop and launch a unique communication concept that clearly defined the new organisation’s position globally.

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DNV GL

An integrated communication platform for DNV GL

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Flügger

A new way of thinking integrated communication

In a market characterised by fierce competition, Flügger needed a strategy and concept that could position it within its core business area. In collaboration with Kunde & Co, Flügger developed an integrated communication concept "Flügger farver - til alle" (Flügger colours - for everyone).

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Flügger

A new way of thinking integrated communication

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Neutral

Strengthening Neutral in the Nordics

In the past, Neutral was known only for its detergents but, with a targeted campaign for its personal care products, the brand now challenges its competitors.

Kunde & Co developed a television commercial within the concept “Your fragrance-free zone”, that activates Neutral’s philosophy for sensitive skin. This resulted in greater product awareness and increased sales.

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Neutral

Strengthening Neutral in the Nordics

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SimCorp

An integrated position for a complex market

Together with Kunde & Co, SimCorp launched their new brand position in 2016 with the concept "One system for a complex world". This story is based on a clear understanding of the market and the key decision makers. To establish the position, Kunde & Co developed a new website, CVI, brochures, ads and other elements.

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SimCorp

An integrated position for a complex market

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The Danish Home Guard

A unified story for the Danish Home Guard

The development of a new campaign concept creates a single, powerful story about the modern Home Guard and generates interest among new volunteers. The campaign increased the general understanding of the Home Guard's role in Danish society, while within the target group, the number of people interested in volunteering doubled.

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The Danish Home Guard

A unified story for the Danish Home Guard