In most business-to-business industries, digital channels play an increasingly important role in the purchasing process. Additionally, the number of stakeholders involved in purchasing decisions is growing, sales cycles are becoming longer, and markets and customers more global.
For business-to-business companies, this means strong brand positioning and thorough segmentation and digitalisation of the marketing mix is crucial. As most business-to-business companies operate internationally, controlling the brand and orchestrating campaigns across borders remain core challenges.
At Kunde & Co, we offer more than 25 years’ experience in business-to-business marketing with our expertise spanning creative, digital and strategic work. We help some of the biggest players in Europe define and execute global marketing strategies based on their brand positioning and target groups.