When navigating your company through a turbulent sea of disruption, media fragmentation and digital transformation, many companies find it challenging to define their story. But times of such change call for robust and trustworthy corporate brands that both employees and customers can identify with and gather around.
Download the booklet to:
- Find inspiration from 31 branding cases that cover both BTB, health care and BTC
- Get introduced to the philosophy of “Corporate Religion” and how companies can live it
- See why brands such as Neutral, Intersport, Fritz Hansen and Geberit are still building on brand platforms created more than 10 years ago
- Discover a practical process on how to build a strong brand platform and ensure employee buy-in