As customers are increasingly becoming more global, the question is not whether you should harmonise your brand across borders, but how. International organisations typically face the same challenges:
- What is the right balance between centrally developed concepts, and the need for solutions based on local insights?
- How do you ensure the alignment of marketing strategy and processes across borders?
- How do you ensure local buy-in and global synergies?
For more than 25 years, Kunde & Co has helped more than a hundred European companies market themselves globally.