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Health & Care

Adapt to the changing dynamics of healthcare markets

Building stronger relationships through digital channels

Our Health & Care department is founded on the premise that healthcare requires a tailored approach. The industry is undergoing great change with more target groups than ever, including payers, providers, patients, policy makers and physicians, making market access crucial. Additionally, patients are actively seeking more information, while doctors are harder to access. This dynamic reality is what drives our health & care team.

We have more than 15 years of experience working with the medical and pharmaceutical industries, which we combine with our strong strategic marketing foundation. We translate this into meaningful healthcare marketing for our clients, which is integrated throughout the entire marketing system - from positioning to execution.

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Arjo

Invaluable insights drive successful product development

With the development of a new offering within bathing systems for acute and long-term care facilities, Arjo wanted to understand which product features brought the most value to principal decision-makers and the ideal price they would pay. Kunde & Co conducted quantitative market research in the key markets, that led to strategic recommendations which uncovered critical insights, not only answering the product development team’s questions, but ultimately leading to a finalized product road-map prior to production.

Arjo

Invaluable insights drive successful product development

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VRS

From 51 fashion brands to one

To bring together 51 existing clothing brands under one new brand, Kunde & Co help was tasked with developing a strategy, concept name, brand identity and external launch. This resulted in a new, strong and easily communicated brand built around preferences for quality and price.

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VRS

From 51 fashion brands to one

International product launches

A product campaign should drive the company’s position in the market – no matter if it is Rx, OTC or medico. Based on this principle, our Health & Care team develops product launch campaigns that make an impact in the market.

We create both the positioning and a strong creative concept, and execute it across the right elements in line with the defined go-to-market strategy. On top of this, we secure internal awareness and education.

Product concept and launch
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IMEDEEN

A celebrity endorsement strategy to secure a premium positioning

Pfizer's IMEDEEN needed to boost awareness and secure the premium positioning within the beauty supplements category. Christy Turlington Burns, supermodel, was signed as ambassador and Kunde & Co created the global campaign across POS, print and digital, attracting significant PR and sales.

IMEDEEN

A celebrity endorsement strategy to secure a premium positioning

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Carestream Dental

A new concept distinguishes the corporate story and elevates the brand

Carestream Dental needed a new brand image and platform to integrate into their existing corporate strategy. Kunde & Co leveraged the company’s unique corporate DNA to deliver a new concept and campaign elements that resulted in a 133% improvement in engagement compared to industry benchmarks.

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Carestream Dental

A new concept distinguishes the corporate story and elevates the brand

Sales force empowerment

The sales force remains a critical cornerstone for many healthcare companies. We pride ourselves on understanding this group and treat them as an important gatekeeper for a successful product launch. This is why we create everything from e-detailing and e-learning modules, to key message training and internal launch events.

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Digitalisation of the customer journey

The customer journey is changing as digital and social channels become part of HCPs everyday tools. They potentially provide healthcare companies with an important supplement to their sales force.

We help identify the customer journey and adjust the marketing system accordingly. Our experience has shown digital to be a highly useful tool to engage specialised target groups that are often hard to reach.

Customer experience
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Føtex

Repositioning of retail chain

To re-position føtex so that it would again be preferred the supermarket for the defined key target groups, Kunde & Co developed a new concept, communication platfrom and on-going marketing. The result is a clear profile that shifts the positioning in a changing market.

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Føtex

Repositioning of retail chain

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ORIGIO

Creating impactful product launches in a commoditized industry

ORIGIO needed to launch a new product and enter a new product category within IVF (in-vitro fertilisation). Kunde & Co created two launch concepts targeted towards embryologists, sales people and patients to ensure a broad market coverage.

ORIGIO

Creating impactful product launches in a commoditized industry

Patient education

With patients searching for more information than ever before, they now have the potential to influence their own treatment. This creates new opportunities and also demands for the industry.

We help identify patient segments, discover how to reach them and develop content that resonates.

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Want to know more?

Cecilie Spork

Partner
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To find out more about what Kunde & Co can do for you and your company, please contact us


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