Only a few years ago, the contact points between your company and its customers were likely your store, sales representative and offline advertisements.
Today, communication via email, social media, mobile apps and webpages is the norm, and your ability to interact with customers through these channels is key to improving their overall experience. Yet many digital initiatives are still launched in isolation.
We believe that to succeed in this increasingly transparent and fragmented world, you need a solid brand foundation and customer experience vision that guides internal behaviour and ensures external differentiation. In our experience, a successful customer experience is the result of storytelling, technology and culture coming together to form one integrated whole.