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Our Work

We help you create business value through strategically sound and conceptually strong solutions

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Business Iceland

Branding the Perfect Environment

Explore how we helped put 114 hectares of Reykjavik on the world map within the fields of sustainable tech and life sciences thereby competing for international talent and investments head-to-head with renowned locations such as Silicon Valley, Kendall Square, and Stockholm Science City.

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Business Iceland

Branding the Perfect Environment

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Arjo

Invaluable insights drive successful product development

With the development of a new offering within bathing systems for acute and long-term care facilities, Arjo wanted to understand which product features brought the most value to principal decision-makers and the ideal price they would pay. Kunde & Co conducted quantitative market research in the key markets, that led to strategic recommendations which uncovered critical insights, not only answering the product development team’s questions, but ultimately leading to a finalized product road-map prior to production.

Arjo

Invaluable insights drive successful product development

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Reykjavik Excursions

Gearing up for growth

Following an acquisition that cemented their position as the biggest Icelandic tour operator and travel agent, Reykjavik Excursions needed to redefine and segment their customers to accommodate a new product and brand system, while maintaining a brand legacy built over 50+ years.

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Reykjavik Excursions

Gearing up for growth

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Telia

Making Telia the family’s first choice

With a goal to transform its brand, Telia needed inspiration – collaborating with Kunde & Co to create a new direction aimed at making the company no.1 among families. Now, with a sharper and more solid position in place, the foundation for change has been set …

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Telia

Making Telia the family’s first choice

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Falck

Falck makes your way to the waiting room safe

Falck Patient Transportation Service supports people in getting to and from healthcare facilities. To strengthen the service’s recognition and sales, Kunde & Co was tasked with developing a campaign to highlight the perceived value for customers ...

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Falck

Falck makes your way to the waiting room safe

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Opel

Revitalising one of the world’s oldest car brands in Denmark

Explore how we helped one of the world’s oldest car manufacturers revitalise its brand in the Danish market by harnessing its already strong brand DNA to transform the image perception and boost sales.

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Opel

Revitalising one of the world’s oldest car brands in Denmark

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Citroën

Leveraging the brand DNA delivers 52% increase in sales

K.W. Bruun Import wanted to revitalise the Citroën brand in the Danish market after being granted the rights to import the well-known cars to Denmark. Kunde & Co was chosen to conduct the market test and develop the campaign to cement Citroën’s unique character and position in the market.

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Citroën

Leveraging the brand DNA delivers 52% increase in sales

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Puori

Telling the pure brand story

Puori is a Danish provider of clean and superior food supplements. Founded in 2009 by Julius Heslet and Oliver Amdrup, the mission has always been to support people who strive to lead a healthy, balanced lifestyle. The ambition is to push the industry of food supplements toward increased transparency and clean labelling. Puori has historically been a brand for Crossfitters and athletes in Denmark, USA and Sweden.

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Puori

Telling the pure brand story

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Amoena

From cosmetic fix to personal triumph

Amoena, the the world-leader in breast care products, was having difficulty selling their partial breast forms. With the support of Kunde & Co, the product category was repositioned to reflect a simpler, yet more emotional and purposeful message.

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Amoena

From cosmetic fix to personal triumph

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Hjem-IS

Revitalizing a classic Danish brand

With its iconic ice-cream trucks, Hjem-IS has been delivering ice cream to doorstep across Denmark for the last 43 years. Now, after multiple ownership changes, the company is part of Mejerigaarden A/S who also owns Premier Is.

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Hjem-IS

Revitalizing a classic Danish brand

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Nets

International branding for a Nordic fintech company

After fine-tuning its core message with support from Kunde & Co, Nets impressively demonstrated how to cooperate with banks, companies, stores and other partners to make everyday life easier for all people in Northern Europe.

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Nets

International branding for a Nordic fintech company

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Goodvalley

Consolidating four companies into one strong corporate brand

Development of corporate brand strategy, concept, visual universe and complete go-to-market strategy by using the company’s story and unique approach to agriculture to differentiate itself in the market.

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Goodvalley

Consolidating four companies into one strong corporate brand

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INTERSPORT

Gearing up for the future with a new brand platform

Discover how Intersport created an international brand platform based on extensive customer insights and segmentation across eight markets. Kunde & Co worked with Intersport, the world’s largest sport retail chain, on how to address changing market conditions and consumer needs to ensure a strong market position.

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INTERSPORT

Gearing up for the future with a new brand platform

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Jyllands-Posten

Revitalising and reinforcing a Danish newspaper

Development of an extensive communication campaign for print, TV, outdoor and social media to revitalise Jyllands-Posten’s brand, and renew the newspaper’s core story to reinforce its reputation as the credible choice of news.

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Jyllands-Posten

Revitalising and reinforcing a Danish newspaper

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Sobi

Creating purposeful engagement with the patient community

Explore how the conceptualisation of a digital patient community helped Sobi create closer ties with the end-users by collecting their patient engagement under one umbrella

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Sobi

Creating purposeful engagement with the patient community

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VSV

Defining a valuable international brand position in the fishing industry

This is a case on how to create an international brand position as a foundation for future growth. Kunde & Co worked with the Icelandic fishing company, VSV, to gain deep customer insights from a narrow target group across markets to guide the brand development.

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VSV

Defining a valuable international brand position in the fishing industry

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Geberit - Know How Installed

International brand positioning alignment

The development of a brand platform and communication concept, "KNOW HOW INSTALLED" aimed at Geberit's core target groups. The project included the development, implementation and coordination of campaigns for 18 countries covering a wide range of marketing elements.

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Geberit - Know How Installed

International brand positioning alignment

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Hobart

One for all: Unified European communication concept

For the world’s leading manufacturer of professional kitchen solutions, Kunde & Co managed to harmonise different European focus areas.

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Hobart

One for all: Unified European communication concept

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Danpo

Danpo’s new brand unlocks the market leader’s potential in the top-tier markets

This is how Kunde & Co identified, developed and established a strong value position for a new brand: De Danske Familiegårde – The Danish Family Farms.

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Danpo

Danpo’s new brand unlocks the market leader’s potential in the top-tier markets

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Beierholm

A strong profile results in the best image of the industry

Beierholm’s market position was determined after a comprehensive analysis and strategy project. Following this, Kunde & Co in collaboration with Beierholm, developed a new creative universe and communication elements to secure the company’s position and further enhance its image in the industry.

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Beierholm

A strong profile results in the best image of the industry

To find out more about what Kunde & Co can do for you and your company, please contact us


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