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Our Work

We help you create business value through strategically sound and conceptually strong solutions

Strategic services

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Sector expertise

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Goodvalley

Consolidating four companies into one strong corporate brand

Development of corporate brand strategy, concept, visual universe and complete go-to-market strategy by using the company’s story and unique approach to agriculture to differentiate itself in the market.

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Goodvalley

Consolidating four companies into one strong corporate brand

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Jyllands-Posten

Revitalising and reinforcing a Danish newspaper

Development of an extensive communication campaign for print, TV, outdoor and social media to revitalise Jyllands-Posten’s brand, and renew the newspaper’s core story to reinforce its reputation as the credible choice of news.

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Jyllands-Posten

Revitalising and reinforcing a Danish newspaper

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Sobi

Creating purposeful engagement with the patient community

Explore how the conceptualisation of a digital patient community helped Sobi create closer ties with the end-users by collecting their patient engagement under one umbrella

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Sobi

Creating purposeful engagement with the patient community

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VSV

Defining a valuable international brand position in the fishing industry

This is a case on how to create an international brand position as a foundation for future growth. Kunde & Co worked with the Icelandic fishing company, VSV, to gain deep customer insights from a narrow target group across markets to guide the brand development.

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VSV

Defining a valuable international brand position in the fishing industry

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AAK

Launching a revolutionary solution in the confectionary industry

Learn how the market-specific campaign TROPICAO™ answered the main challenges in the confectionery industry and ensured 62 high-quality leads

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AAK

Launching a revolutionary solution in the confectionary industry

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Danpo

Danpo’s new brand unlocks the market leader’s potential in the top-tier markets

This is how Kunde & Co identified, developed and established a strong value position for a new brand: De Danske Familiegårde – The Danish Family Farms.

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Danpo

Danpo’s new brand unlocks the market leader’s potential in the top-tier markets

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Danfoss

Boosting sales and image in the German market

To capture some of the great growth potential on the German market for Smart Heating solutions Kunde & Co developed an integrated cross-channel campaign targeting multiple target groups. The foundation for delivering the strong campaign results was built on a profound understanding of the customer journey.

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Danfoss

Boosting sales and image in the German market

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HTH GO

Repositioning a successful product concept

In 2016, HTH’s sub-brand, “Gør Det Selv HTH” (“Do It Yourself HTH”) was Denmark’s third best-selling kitchen brand, but the company wanted to achieve more – and had the courage to replace a proven success with a new initiative that would draw on HTH’s corporate strength to win a clear position in a well-defined segment.

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HTH GO

Repositioning a successful product concept

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James Hardie

World leading manufacturer of fibre-cement solutions ensures strong brand awareness

Changes in commercial circumstances forced leading fibre cement cladding manufacturer, James Hardie, to make a quick, bold move to maintain their position in the Danish market.

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James Hardie

World leading manufacturer of fibre-cement solutions ensures strong brand awareness

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Danske Commodities

Repositioning in a fast-changing energy market

The unique Danish growth story, Danske Commodities, establish a stronger position in the competitive, fast-changing and volatile European energy market

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Danske Commodities

Repositioning in a fast-changing energy market

To find out more about what Kunde & Co can do for you and your company, please contact us


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