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Oticon

Setting a new course for the Oticon brand

Oticon has long been a robust brand, but the launch of Oticon OpnTM in 2016 introduced a paradigm shift in hearing aid, further strengthening the company’s position. Spearheading this new era of technology, Oticon is now seen as a global provider of premium hearing aid solutions. To keep this momentum going, Oticon took this opportunity to reinforce its market position.

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Oticon

Setting a new course for the Oticon brand

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Oticon

Goes all-in on thought leadership

It is the ears that receivesound, but the brain that actually understands it. In short, that is the philosophy behind BrainHearing™ which continues to keep the Oticon brand in a leading market position.

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Oticon

Goes all-in on thought leadership

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Wavin

A new agenda with a crystal clear purpose: Building Healthy, Sustainable Environments

Wavin is a global leader in plastic pipe systems and solutions for residential, public and civil engineering projects. Headquartered in the Netherlands, Wavin is part of Orbia, a community of companies working to tackle some of the world’s most complex urban challenges.

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Wavin

A new agenda with a crystal clear purpose: Building Healthy, Sustainable Environments

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Oticon

Product launch brings a new perspective to the hearing care industry

Four years after the enormous success of Oticon Opn™, Oticon teamed up again with Kunde & Co to shake up the industry with the new Oticon More™ hearing aid. The concept developed by Kunde & Co helped to successfully introduce Oticon More into global markets.

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Oticon

Product launch brings a new perspective to the hearing care industry

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Ricoh

Repositioning Ricoh in the digital space

The international digital services and document company, Ricoh moves from a brand position in office printing to digital services that empower workplaces around the world.

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Ricoh

Repositioning Ricoh in the digital space

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Eilersen

Strong brands take time

Eilersen has shown phenomenal growth globally and the journey continues. People have had a lot on their minds over the past year, and Eilersen takes time to focus on some of this in their new campaign.

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Eilersen

Strong brands take time

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Alm. Brand

Insurance that's just right for you

Alm. Brand gets a new focused brand strategy and creative universe that strongly positions the company as the flexible and simple insurance company.

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Alm. Brand

Insurance that's just right for you

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Telia

Making Telia the family’s first choice

With a goal to transform its brand, Telia needed inspiration – collaborating with Kunde & Co to create a new direction aimed at making the company no.1 among families. Now, with a sharper and more solid position in place, the foundation for change has been set …

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Telia

Making Telia the family’s first choice

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Falck

Falck makes your way to the waiting room safe

Falck Patient Transportation Service supports people in getting to and from healthcare facilities. To strengthen the service’s recognition and sales, Kunde & Co was tasked with developing a campaign to highlight the perceived value for customers ...

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Falck

Falck makes your way to the waiting room safe

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HTH

Kitchen love that lasts

With the help of Kunde & Co, Scandinavia's largest kitchen manufacturer identified its brand DNA in order to create a new brand purpose – before bringing it to life via an integrated communications concept that, ultimately, translated into great sales.

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HTH

Kitchen love that lasts

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The Danish Home Guard

New campaign to lift recruitment potential

Explore how we worked together with the Danish Home Guard to develop a multipurpose campaign designed to recruit new volunteers and show the people who help protect Danish society in a new light, while strengthening the military profile of the organisation.

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The Danish Home Guard

New campaign to lift recruitment potential

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Hilding Anders

Creating clear and differentiated positions for two Hilding Anders brands

Hilding Anders is Scandinavia’s largest bed producer and a major European player. Headquartered in Sweden, the company has a range of private label concepts as well as its own brands, while its 9500 employees are spread across 40 markets.

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Hilding Anders

Creating clear and differentiated positions for two Hilding Anders brands

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Tandprotetikeren

Developing a strong brand position and increased traffic

Tandprotetikerens brand was in need of revitalization and a stronger presence. Kunde & Co supported Denmarks most renowned specialist within dental prosthetics in uniting and expressing their value towards patients and professionals alike.

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Tandprotetikeren

Developing a strong brand position and increased traffic

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Goodvalley

Consolidating four companies into one strong corporate brand

Development of corporate brand strategy, concept, visual universe and complete go-to-market strategy by using the company’s story and unique approach to agriculture to differentiate itself in the market.

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Goodvalley

Consolidating four companies into one strong corporate brand

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Jyllands-Posten

Revitalising and reinforcing a Danish newspaper

Development of an extensive communication campaign for print, TV, outdoor and social media to revitalise Jyllands-Posten’s brand, and renew the newspaper’s core story to reinforce its reputation as the credible choice of news.

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Jyllands-Posten

Revitalising and reinforcing a Danish newspaper

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Sobi

Creating purposeful engagement with the patient community

Explore how the conceptualisation of a digital patient community helped Sobi create closer ties with the end-users by collecting their patient engagement under one umbrella

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Sobi

Creating purposeful engagement with the patient community

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Rehaklinik Bellikon

Fit for the future: Repositioning of the
Bellikon Rehabilitation Clinic

Bellikon Rehabilitation Clinic is a part of Suva, the Swiss National Accident Insurance Fund, and is the leading specialist clinic in Switzerland for accident and sports rehabilitation as well as professional reintegration. At its location between Baden and Zurich, it has 222 beds and employs around 550 people.

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Rehaklinik Bellikon

Fit for the future: Repositioning of the
Bellikon Rehabilitation Clinic

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Armacell

Making a difference: Company film for Armacell

Insulation manufacturer Armacell wanted to fill their claim “MAKING A DIFFERENCE AROUND THE WORLD” with more life – so requested a tailor-made company film by Kunde & Co.

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Armacell

Making a difference: Company film for Armacell

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VSV

Defining a valuable international brand position in the fishing industry

This is a case on how to create an international brand position as a foundation for future growth. Kunde & Co worked with the Icelandic fishing company, VSV, to gain deep customer insights from a narrow target group across markets to guide the brand development.

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VSV

Defining a valuable international brand position in the fishing industry

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Danpo

Danpo’s new brand unlocks the market leader’s potential in the top-tier markets

This is how Kunde & Co identified, developed and established a strong value position for a new brand: De Danske Familiegårde – The Danish Family Farms.

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Danpo

Danpo’s new brand unlocks the market leader’s potential in the top-tier markets

To find out more about what Kunde & Co can do for you and your company, please contact us


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