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Our Work

We help you create business value through strategically sound and conceptually strong solutions

Strategic services

Creative services

Sector expertise

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Goodvalley

Consolidating four companies into one strong corporate brand

Development of corporate brand strategy, concept, visual universe and complete go-to-market strategy by using the company’s story and unique approach to agriculture to differentiate itself in the market.

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Goodvalley

Consolidating four companies into one strong corporate brand

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INTERSPORT

Gearing up for the future with a new brand platform

Discover how Intersport created an international brand platform based on extensive customer insights and segmentation across eight markets. Kunde & Co worked with Intersport, the world’s largest sport retail chain, on how to address changing market conditions and consumer needs to ensure a strong market position.

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INTERSPORT

Gearing up for the future with a new brand platform

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Jyllands-Posten

Revitalising and reinforcing a Danish newspaper

Development of an extensive communication campaign for print, TV, outdoor and social media to revitalise Jyllands-Posten’s brand, and renew the newspaper’s core story to reinforce its reputation as the credible choice of news.

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Jyllands-Posten

Revitalising and reinforcing a Danish newspaper

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Danpo

Danpo’s new brand unlocks the market leader’s potential in the top-tier markets

This is how Kunde & Co identified, developed and established a strong value position for a new brand: De Danske Familiegårde – The Danish Family Farms.

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Danpo

Danpo’s new brand unlocks the market leader’s potential in the top-tier markets

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Danfoss

Boosting sales and image in the German market

To capture some of the great growth potential on the German market for Smart Heating solutions Kunde & Co developed an integrated cross-channel campaign targeting multiple target groups. The foundation for delivering the strong campaign results was built on a profound understanding of the customer journey.

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Danfoss

Boosting sales and image in the German market

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HTH GO

Repositioning a successful product concept

In 2016, HTH’s sub-brand, “Gør Det Selv HTH” (“Do It Yourself HTH”) was Denmark’s third best-selling kitchen brand, but the company wanted to achieve more – and had the courage to replace a proven success with a new initiative that would draw on HTH’s corporate strength to win a clear position in a well-defined segment.

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HTH GO

Repositioning a successful product concept

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The Athlete's Foot®

The Athlete’s Foot® strengthens its global brand presence

In just four months, Kunde & Co developed and implemented a global Sitecore web platform for The Athlete’s Foot®, focusing on brand-building and establishing the chain’s new position, “Sport with style.” The platform has already been rolled out across 13 markets around the world.

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The Athlete's Foot®

The Athlete’s Foot® strengthens its global brand presence

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føtex

Repositioning of retail chain

To re-position føtex so that it would again be preferred the supermarket for the defined key target groups, Kunde & Co developed a new concept, communication platfrom and on-going marketing. The result is a clear profile that shifts the positioning in a changing market.

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føtex

Repositioning of retail chain

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VRS

From 51 fashion brands to one

To bring together 51 existing clothing brands under one new brand, Kunde & Co help was tasked with developing a strategy, concept name, brand identity and external launch. This resulted in a new, strong and easily communicated brand built around preferences for quality and price.

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VRS

From 51 fashion brands to one

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Neutral

Strengthening Neutral in the Nordics

In the past, Neutral was known only for its detergents but, with a targeted campaign for its personal care products, the brand now challenges its competitors.

Kunde & Co developed a television commercial within the concept “Your fragrance-free zone”, that activates Neutral’s philosophy for sensitive skin. This resulted in greater product awareness and increased sales.

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Neutral

Strengthening Neutral in the Nordics

To find out more about what Kunde & Co can do for you and your company, please contact us


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