The sustainability dilemma: When you cannot say too much nor too little
Your employees and clients want to know more about your sustainability efforts. But how do you establish a strong and engaging narrative when your company cannot become fully sustainable from one day to the next?
A “sustainability intent” solves the dilemma
By defining a larger long-term ambition for the company’s sustainability initiatives, a clear direction is defined for what the company should focus on to become more sustainable. With a “sustainability intent” bringing together all important sustainability initiatives and anchoring them to a greater long-term ambition, you can form a framework for the company’s sustainability narrative. A narrative which can then be communicated to employees and clients.
Want to know more?
Want to know how the development of a “sustainability intent” has helped a number of well-known Scandinavian companies strengthen their market and sustainability position? Contact us to arrange a non-binding meeting.
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