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The Green Elephant
in the room

The sustainability dilemma: When you cannot say too much nor too little

Your employees and clients want to know more about your sustainability efforts. But how do you establish a strong and engaging narrative when your company cannot become fully sustainable from one day to the next? 

A “sustainability intent” solves the dilemma

By defining a larger long-term ambition for the company’s sustainability initiatives, a clear direction is defined for what the company should focus on to become more sustainable. With a “sustainability intent” bringing together all important sustainability initiatives and anchoring them to a greater long-term ambition, you can form a framework for the company’s sustainability narrative. A narrative which can then be communicated to employees and clients.

Want to know more? 

Want to know how the development of a “sustainability intent” has helped a number of well-known Scandinavian companies strengthen their market and sustainability position? Contact us to arrange a non-binding meeting.

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To find out more about what Kunde & Co can do for you and your company, please contact us


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