In public and non-governmental organisations, understanding the stakeholder and target group is crucial to developing clear and effective communication. As the public sector is called upon to improve effectiveness and transparency, digital channels provide ample opportunities. These channels increasingly constitute the first interaction point between the stakeholder and organisation. That makes it important for organisations to establish a clear and robust core story to avoid fragmentation in messaging across touchpoints.
We advise international, state, regional and municipal institutions, and non-government organisations on how they can reach their goals and improve stakeholder communication. Our services encompass communication concept development, awareness and attitude-changing campaigns, as well as member recruitment and the digitalisation of user communication.