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Our Work

We help you create business value through strategically sound and conceptually strong solutions

Strategic services

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Sector expertise

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Goodvalley

Consolidating four companies into one strong corporate brand

Development of corporate brand strategy, concept, visual universe and complete go-to-market strategy by using the company’s story and unique approach to agriculture to differentiate itself in the market.

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Goodvalley

Consolidating four companies into one strong corporate brand

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INTERSPORT

Gearing up for the future with a new brand platform

Discover how Intersport created an international brand platform based on extensive customer insights and segmentation across eight markets. Kunde & Co worked with Intersport, the world’s largest sport retail chain, on how to address changing market conditions and consumer needs to ensure a strong market position.

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INTERSPORT

Gearing up for the future with a new brand platform

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HTH GO

Repositioning a successful product concept

In 2016, HTH’s sub-brand, “Gør Det Selv HTH” (“Do It Yourself HTH”) was Denmark’s third best-selling kitchen brand, but the company wanted to achieve more – and had the courage to replace a proven success with a new initiative that would draw on HTH’s corporate strength to win a clear position in a well-defined segment.

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HTH GO

Repositioning a successful product concept

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føtex

Repositioning of retail chain

To re-position føtex so that it would again be preferred the supermarket for the defined key target groups, Kunde & Co developed a new concept, communication platfrom and on-going marketing. The result is a clear profile that shifts the positioning in a changing market.

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føtex

Repositioning of retail chain

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Optimera

A stronger market profile for Optimera.

Thanks to a new online trading portal, the DIY chain Optimera has moved from being a regional to a national player, able to compete with the construction market’s major chains. The solution included updated CVI and TV spots, programme sponsorships, banner ads and online grocery coupons.

Optimera

A stronger market profile for Optimera.

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Samkaup

Unifying two brands with a new brand platform to strengthen the market position

A price war and bulk-buying shoppers presented challenges for Icelandic supermarket Samkaup. Together with Kunde & Co, the company developed a unified brand platform in 2016. The new brand, Kjörbúðin, connects the supermarket with local customers by drawing on its local roots and the role it plays in the communities. As an extension of the brand platform, Kunde & Co developed a new visual identity, brand booklet, marketing elements for the launch and also facilitated the new concept’s internal kick-off.

Samkaup

Unifying two brands with a new brand platform to strengthen the market position

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Wupti

Re-positioning WUPTI

To position WUPTI as the preferred online supermarket, Kunde & Co was asked to develop a creative concept and TVC universe. The concept was based on a thorough understanding of WUPTI's value customers and their most important buying criteria.

Wupti

Re-positioning WUPTI

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HTH

New communication platform enforces the brand position

HTH – the Nordic region’s leading kitchen manufacturer – has constantly evolved without compromising its DNA. The results have been impressive, and Kunde & Co is proud to have been part of the journey. HTH recently unveiled a new communication platform: “Modern life needs the right kitchen."

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HTH

New communication platform enforces the brand position

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føtex for de små

50.000 members in less than a year through sharp segmentation and tailored content

To engage føtex’s key target group, families with young children, Kunde & Co developed “føtex for de små” (føtex for the little ones), a customer loyalty programme that enrolled over 50,000 members in under a year. High engagement rates have made the programme a huge success.

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føtex for de små

50.000 members in less than a year through sharp segmentation and tailored content

To find out more about what Kunde & Co can do for you and your company, please contact us


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