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Wavin

A new agenda with a crystal clear purpose: Building Healthy, Sustainable Environments

Wavin is a global leader in plastic pipe systems and solutions for residential, public and civil engineering projects. Headquartered in the Netherlands, Wavin is part of Orbia, a community of companies working to tackle some of the world’s most complex urban challenges.

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Wavin

A new agenda with a crystal clear purpose: Building Healthy, Sustainable Environments

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Ricoh

Repositioning Ricoh in the digital space

The international digital services and document company, Ricoh moves from a brand position in office printing to digital services that empower workplaces around the world.

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Ricoh

Repositioning Ricoh in the digital space

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Business Iceland

Branding the Perfect Environment

Explore how we helped put 114 hectares of Reykjavik on the world map within the fields of sustainable tech and life sciences thereby competing for international talent and investments head-to-head with renowned locations such as Silicon Valley, Kendall Square, and Stockholm Science City.

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Business Iceland

Branding the Perfect Environment

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Reykjavik Excursions

Gearing up for growth

Following an acquisition that cemented their position as the biggest Icelandic tour operator and travel agent, Reykjavik Excursions needed to redefine and segment their customers to accommodate a new product and brand system, while maintaining a brand legacy built over 50+ years.

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Reykjavik Excursions

Gearing up for growth

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Danfoss

Green Restart Series

COVID-19 had a temporarily positive effect on global CO2 emissions, giving Danfoss a window of opportunity to stay focused on the global green agenda – and show the world its 'Green Restart Series' is more than just talk.

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Danfoss

Green Restart Series

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Danfoss

Revitalising Danfoss' position

Kunde & Co developed the “THIS IS WHERE THE TRANSFORMATION STARTS” platform for Danfoss to add fresh momentum and to show that the company is truly dedicated to creating solutions for the future in the areas of climate change, food supply, urbanisation, digitisation and electrification.

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Danfoss

Revitalising Danfoss' position

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Samsung

Dialogue campaigns strengthen Samsung's B2B position

Explore how Kunde & Co helped Samsung to develop concept and communication for the restart of the Samsung Galaxy Enterprise Edition. This company is best known for its consumer electronics, but they also have a broad portfolio of business products and solutions.

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Samsung

Dialogue campaigns strengthen Samsung's B2B position

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Velliv

A clear position for the competent pension company with a human approach

Through a new and compelling campaign, Velliv has put good advice on the agenda and cemented its new position as the pension company that ensures customers get the most out of life.

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Velliv

A clear position for the competent pension company with a human approach

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LESER - A new website

A new website to take LESER into the future

The Hamburg-based company has earned worldwide renown as a manufacturer of safety valves. Kunde & Co created a new website to help this traditional company target a wider audience and modernise its brand.

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LESER - A new website

A new website to take LESER into the future

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VSV

Defining a valuable international brand position in the fishing industry

This is a case on how to create an international brand position as a foundation for future growth. Kunde & Co worked with the Icelandic fishing company, VSV, to gain deep customer insights from a narrow target group across markets to guide the brand development.

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VSV

Defining a valuable international brand position in the fishing industry

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Geberit - Know How Installed

International brand positioning alignment

The development of a brand platform and communication concept, "KNOW HOW INSTALLED" aimed at Geberit's core target groups. The project included the development, implementation and coordination of campaigns for 18 countries covering a wide range of marketing elements.

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Geberit - Know How Installed

International brand positioning alignment

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LESER

Change-over to success: With a digital product campaign

New competence cleverly staged: With their new change-over valves, the Hamburg-based valve specialist LESER opens up new markets and extends its reach. Also, thanks to an online campaign by Kunde & Co, success came quickly.

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LESER

Change-over to success: With a digital product campaign

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James Hardie

World leading manufacturer of fibre-cement solutions ensures strong brand awareness

Changes in commercial circumstances forced leading fibre cement cladding manufacturer, James Hardie, to make a quick, bold move to maintain their position in the Danish market.

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James Hardie

World leading manufacturer of fibre-cement solutions ensures strong brand awareness

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Beierholm

A strong profile results in the best image of the industry

Beierholm’s market position was determined after a comprehensive analysis and strategy project. Following this, Kunde & Co in collaboration with Beierholm, developed a new creative universe and communication elements to secure the company’s position and further enhance its image in the industry.

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Beierholm

A strong profile results in the best image of the industry

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Danske Commodities

Repositioning in a fast-changing energy market

The unique Danish growth story, Danske Commodities, establish a stronger position in the competitive, fast-changing and volatile European energy market

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Danske Commodities

Repositioning in a fast-changing energy market

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RAK Ceramics

An end-to-end global repositioning

Kunde & Co analysed RAK’s brand position to determine the competitive space with the most growth potential, delivering a new strategy, concept and visual profile that strengthened one of the world’s largest ceramics brands.

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RAK Ceramics

An end-to-end global repositioning

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Carestream Dental

A new concept distinguishes the corporate story and elevates the brand

Carestream Dental needed a new brand image and platform to integrate into their existing corporate strategy. Kunde & Co leveraged the company’s unique corporate DNA to deliver a new concept and campaign elements that resulted in a 133% improvement in engagement compared to industry benchmarks.

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Carestream Dental

A new concept distinguishes the corporate story and elevates the brand

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DNV GL

An integrated communication platform for DNV GL

After several mergers and acquisitions, DNV GL needed to project one strong story internally and externally. Kunde & Co helped develop and launch a unique communication concept that clearly defined the new organisation’s position globally.

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DNV GL

An integrated communication platform for DNV GL

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SimCorp

An integrated position for a complex market

Together with Kunde & Co, SimCorp launched their new brand position in 2016 with the concept "One system for a complex world". This story is based on a clear understanding of the market and the key decision makers. To establish the position, Kunde & Co developed a new website, CVI, brochures, ads and other elements.

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SimCorp

An integrated position for a complex market

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Danfoss

New international brand position

Kunde & Co has helped Danfoss develop a coherent, consistent and strong position and history that helps form the foundation for Danfoss’ global growth strategy. After more than a year of development, Danfoss launches its new brand platform, ENGINEERING TOMORROW, on a global scale.

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Danfoss

New international brand position

To find out more about what Kunde & Co can do for you and your company, please contact us


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