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Marketing strategy

In a world of infinite possibilities, strategic rigour is more important than ever

Strategic thinking, creative solutions

As the number of marketing channels and tactical opportunities has exploded, keeping focus on business goals, target groups and brand promises has never been more important.

Since 1990, Kunde & Co has been recognised as a leading agency and consultancy in marketing strategy. We work analytically to identify and understand the strategic challenges our clients must overcome to strengthen their market position, and develop tailored solutions to meet their specific needs.

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Falck Assistance

A customer-centric approach delivers 81% sales growth

Kunde & Co conducted a thorough market test, which resulted in a new go-to-market strategy that delivered an 81% increase in sales of Falck’s roadside assistance product, and a more than 50% increase in online revenue across products in 2016.

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Falck Assistance

A customer-centric approach delivers 81% sales growth

Marketing strategy

Kunde & Co looks at the entire value chain when helping companies to identify the strategic marketing challenges they must overcome to strengthen their market position. We develop marketing strategies and advise our clients on customer segmentation, messaging, marketing mix, marketing efficiency, and product and portfolio optimisation.

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Brand positioning

Kunde & Co's mission is to strengthen a company's market position. Corporate positioning and repositioning projects are core competencies. Utilising a distinctive methodology, we present our clients with new ways of viewing their market and positioning.

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VRS

From 51 fashion brands to one

To bring together 51 existing clothing brands under one new brand, Kunde & Co help was tasked with developing a strategy, concept name, brand identity and external launch. This resulted in a new, strong and easily communicated brand built around preferences for quality and price.

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VRS

From 51 fashion brands to one

Analysis
& consumer insights

Taking a starting point in joint projects aimed at strengthening a company's market position, we organise and conduct analyses, which offer insights into its customers, brand and business.

We conduct B2B as well as B2C testing, locally and internationally. We use test methods such as focus groups, interviews and quantitative testing, including web panels.

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Concept development

We ensure a coherent thread between strategy, concept and creative solution. With Kunde & Co, concept development is much more than communication.

We are sparring partners for our clients when developing concepts for new brands, products, services or business ideas. We help frame the strategy, describe the concept and launch it.

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Optimising the
marketing mix

Many companies are challenged by changing customer behaviour and the increasingly important role of digital channels. Yet the role of individual channels depends on the industry and the customer segments.

We help companies map the customer journey and develop the optimal marketing system, including choice of channels, messaging and content types. 

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føtex

Repositioning of retail chain

To re-position føtex so that it would again be preferred the supermarket for the defined key target groups, Kunde & Co developed a new concept, communication platfrom and on-going marketing. The result is a clear profile that shifts the positioning in a changing market.

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føtex

Repositioning of retail chain

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Want to know more?

Søren Poulsen

Senior Partner
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International brand alignment