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Lead nurturing and marketing automation

Aligning marketing automation data, strategy and systems

Strategy before platform

Companies today want to increase their marketing efficiency and improve customer relations. Lead nurturing and marketing automation plays a vital role in this. At Kunde & Co, our work within this field is founded on the premise that segmentation and marketing strategy comes before data and systems.

We deliver ambitious, yet pragmatic, solutions that can be implemented across departments and markets. Our specialised consultants bridge the gap between business and solutions, while our technical specialists make those solutions reality.

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føtex for de små

50.000 members in less than a year through sharp segmentation and tailored content

To engage føtex’s key target group, families with young children, Kunde & Co developed “føtex for de små” (føtex for the little ones), a customer loyalty programme that enrolled over 50,000 members in under a year. High engagement rates have made the programme a huge success.

Read more about the case

føtex for de små

50.000 members in less than a year through sharp segmentation and tailored content

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AP Pension

Generating leads for a low-involvement product

Based on a market analysis that identified drivers and barriers among decision makers, Kunde & Co developed a smart lead generating programme including campaign tools.

AP Pension

Generating leads for a low-involvement product

International marketing automation solutions

At Kunde & Co, we develop solutions that increase conversion, lead generation and sales. We handle everything from strategy, creative concepts and content to wireframes, data specifications, permission handling and implementation.

We draw on our decades of experience in running international campaigns to cross-market alignment through flexible and scalable solutions.

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Sidel

Repositioning through thought leadership

Kunde & Co assisted Sidel in developing a concept that strengthens the company's position as a complete line provider. The campaign has been implemented in print, blog posts, website, films and social media. To date, it has generated more than 17,500 website visits, had an engagement rate seven times higher than the industry average and generated more than 230 leads in the campaign period.

Read more about the case

Sidel

Repositioning through thought leadership

Lead nurture flows

Working strategically and tactically with lead nurture flows for core target groups, we create a bridge between marketing and sales.

Combining business and industry understanding with data, we identify the customer journey and automate communication in key stages based on target group behaviour.

We develop value creating content to nurture prospects not yet ready, and use lead scoring and other measurement tools to identify and deliver sales-ready leads.

Customer relations and loyalty programmes

Building customer relations does not happen overnight. It is an ongoing process of providing valuable information and services to core customers.

We help companies identify customer needs and relation drivers that will form the foundation for a good solution.

We develop an attractive concept comprising everything from engaging content to strong recruitment campaigns. We then implement across channels in one integrated solution.

Data utilisation in
direct marketing campaigns

Even the smallest campaigns can enhance efficiency by using marketing automation. Whether a product launch, an event or a new service, data can be utilised to reach the right target group at the right journey stage.

We use our marketing automation expertise to build creative solutions that utilise the possibilities in personalisation, but avoid the pitfalls of working with data.

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Carestream Dental

The dental game-changer

Carestream Dental, global market leader in dental imaging has, in cooperation with Kunde & Co, defined a new corporate concept that distinguishes the company and clearly communicates its unique corporate DNA.

Carestream Dental

The dental game-changer

Want to know more?

Annemette Kjær-Nielsen

Group Director - Dialogue & Relations
Read more
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To find out more about what Kunde & Co can do for you and your company, please contact us


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