One global brand
As customers are increasingly becoming more global, the question is not whether you should harmonise your brand across borders, but how. International organisations typically face the same challenges:
- What is the right balance between centrally developed concepts, and the need for solutions based on local insights?
- How do you ensure the alignment of marketing strategy and processes across borders?
- How do you ensure local buy-in and global synergies?
For more than 25 years, Kunde & Co has helped more than a hundred European companies market themselves globally.