hurdle
hurdle
hurdle
loading...

International brand alignment

Your customers are global – your brand should be too

One global brand

As customers are increasingly becoming more global, the question is not whether you should harmonise your brand across borders, but how.  International organisations typically face the same challenges:

  • What is the right balance between centrally developed concepts, and the need for solutions based on local insights?
  • How do you ensure the alignment of marketing strategy and processes across borders?
  • How do you ensure local buy-in and global synergies?

For more than 25 years, Kunde & Co has helped more than a hundred European companies market themselves globally.

W3c
Danfoss_small.jpg Danfoss.jpg

Danfoss

New international brand position

Kunde & Co has helped Danfoss develop a coherent, consistent and strong position and history that helps form the foundation for Danfoss’ global growth strategy. After more than a year of development, Danfoss launches its new brand platform, ENGINEERING TOMORROW, on a global scale.

Read more about the case

Danfoss

New international brand position

Harmonising the brand position

Successful international brands have the same value position across  borders. We have developed a unique process and methodology to identify and develop international brand positions.

We have helped more than a hundred European companies identify the element that holds the company's position together - across borders and target groups.

W3c

Concepts and campaigns

Kunde & Co develops concepts and communication platforms that work internationally. We help the company create a power centre within the parent company that can handle brand management, overall marketing strategy and planning.

In addition, we develop processes and systems that ensure campaigns and concepts can be implemented locally in a flexible and cost-efficient manner.

W3c
11487877_630x630.jpg 11487877_1290x660.jpg

Kieser Training

Strong body - strong brand

Kunde & Co was asked to create a strong position in the competitive health and fitness market and establish a foundation for further growth. Based on a detailed analysis, a creative concept was first implemented internally and then externally through a variety of on- and offline media. Online results have exceeded the ambitious goals:. The number of Facebook fans rose significantly, and 500,000 target group members are reached every month.

Read more about the case

Kieser Training

Strong body - strong brand

International marketing systems

An important element for successful international marketing is to develop an international marketing system.

There is huge financial gain to be made from optimising this system but, just as importantly, it also creates a common point of reference for the entire company to follow.

We advise companies on how to internationalise the processes, organisation and operating model they need to achieve their marketing goals.  

W3c
Sidel_small.jpg Sidel.jpg

Sidel

Repositioning through thought leadership

Kunde & Co assisted Sidel in developing a concept that strengthens the company's position as a complete line provider. The campaign has been implemented in print, blog posts, website, films and social media. To date, it has generated more than 17,500 website visits, had an engagement rate seven times higher than the industry average and generated more than 230 leads in the campaign period.

Read more about the case

Sidel

Repositioning through thought leadership

Ownership and involvement

Many international campaigns and brand roll-outs never succeed because the company fails to get the entire international organisation to take ownership.

Kunde & Co develops the focus of the brand so that all employees can start building a brand position on the same foundation. Finally, we develop alignment activities, enabling the company to involve and inform the whole organisation.

W3c
DNV_small.jpg DNV_Herotop_img0.jpg

DNV GL

An integrated communication platform for DNV GL

After several mergers and acquisitions, DNV GL needed to project one strong story internally and externally. Kunde & Co helped develop and launch a unique communication concept that clearly defined the new organisation’s position globally.

Read more about the case

DNV GL

An integrated communication platform for DNV GL

Søren_Poulsen.png

Want to know more?

Søren Poulsen

Senior Partner
Read more

Read more

Customer experience