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Digital analysis and strategy

Align your digital presence with your business objectives

Understanding your digital opportunities

As consumers and decision makers become more empowered, they are proactively reviewing and researching throughout the purchasing process. And, as more of this process transfers to digital channels, brands now need to have a sound strategy to identify digital opportunities, define their digital presence and execute their digital operating model.

At Kunde & Co, we believe digital strategies should aim to deliver on overall sales and marketing goals, such as driving sales, building brand preference, increasing efficiency and improving the customer experience. 

We have a dedicated team of digital analysts and strategists who are seasoned in advising both international and national companies.

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SimCorp

An integrated position for a complex market

Together with Kunde & Co, SimCorp launched their new brand position in 2016 with the concept "One system for a complex world". This story is based on a clear understanding of the market and the key decision makers. To establish the position, Kunde & Co developed a new website, CVI, brochures, ads and other elements.

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SimCorp

An integrated position for a complex market

Digital analysis

To get the most cohesive and applicable picture of your company’s digital performance and external opportunities, we look into several areas:

  • Digital trend and opportunity mapping: Based on in-depth research, we map and evaluate trends and opportunities relevant to the company’s business.

  • Behavioural and semantic analysis: We look at the search behaviour of the target group, analyse a competitor’s digital narrative and identify content themes through digital media listening. This knowledge helps to increase both target group and competitor understanding.

  • Platform analysis: We aim to understand and analyse how current websites, mobile apps, social media, e-mail and e-commerce platforms are performing. This knowledge can be applied to gain insights into the current and future role of the individual channels.

  • Segmentation and customer journey mapping: Through customer interviews, tracking of digital behaviour and quantitative surveys, we qualify segments, personas and customer journeys.


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Sidel

Repositioning through thought leadership

Kunde & Co assisted Sidel in developing a concept that strengthens the company's position as a complete line provider. The campaign has been implemented in print, blog posts, website, films and social media. To date, it has generated more than 17,500 website visits, had an engagement rate seven times higher than the industry average and generated more than 230 leads in the campaign period.

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Sidel

Repositioning through thought leadership

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Bayer

Bayer goes digital

As a means to begin fostering stronger relations with Scandinavian dog owners, Kunde & Co conducted a digital overhaul of two of Bayer Animal Health’s product brands, Seresto & Bayvantic.

This resulted in several social media communities across both Facebook and Instagram. Kunde & Co is responsible for their planning, production, and ongoing handling, and also developed a brand new website and integrated campaign site.

Bayer

Bayer goes digital

Digital strategy

With a solid analysis focusing on both internal and external factors, as well as quantitative and qualitative insights, we advise our customers on how to prioritise digital opportunities. With decades of strategy experience and data-driven approach, we help our clients set goals for their digital presence and define the role of different channels.

Additionally, we develop the platform concept and identify the content and initiatives needed to support customer journeys, while delivering on your brand promise.

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Want to know more?

Mikkel Bach-Andersen

Partner
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