In a dynamic business environment, constantly evaluating whether your company is positioned correctly is crucial to winning market share.
Many companies struggle to look beyond spreadsheets when facing challenges such as:
- Diversification into new markets or product categories
- Brand or company mergers & acquisitions
- Changing market dynamics like new competitive threats or changing customer demand
In our experience, these events actually provide an excellent opportunity to evaluate how well you are positioned and whether your brand system is living up to its market potential.
Kunde & Co has more than 25 years’ experience and has been engaged in over 200 projects within corporate positioning and brand systems. In the process, we always undergo a rigorous analysis of the industry, company and its customers.