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Business to consumer

Strengthen your market position and cut through the clutter

Strategic direction and consistent creativity

In the consumer world where brands compete heavily for everyone’s attention, it’s never been more vital to secure a strong brand positioning.

If you want long-lasting equity and to build a stronger market position, you have to base your marketing efforts on a solid analytical and strategic foundation. With a clear strategy in place, this enables you to explore communication concepts that are dynamic and relevant to your business and customers alike.

Our extensive experience in business-to-consumer marketing has enabled us to build a strong approach that helps us solve even the most complex challenges for national and international brands. This extends not only to FMCG and retail, but also within financial services and other large B2C-focused industries.

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Føtex

Repositioning of retail chain

To re-position føtex so that it would again be preferred the supermarket for the defined key target groups, Kunde & Co developed a new concept, communication platfrom and on-going marketing. The result is a clear profile that shifts the positioning in a changing market.

Read more about the case

Føtex

Repositioning of retail chain

Brand positioning and corporate story

Developing brand positioning strategies, both on a corporate and product level, is a key Kunde & Co competence. Over the years, we have helped many of the strongest Danish brands establish their brand positioning and strategy, as well as their value proposition.

Our unique methodology is proven through our work with 200+ clients and gives us an excellent perspective of the potential challenges a brand may face.

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Concept and communication development

Great concept development is always based on a sound and solid process. We believe the best and longest lasting concepts are created through sound insights and a strategic foundation.

We have devised a concept development process that allows us to test concepts qualitatively and quantitatively. This enables us design the concept and subsequent communication to targets the most valuable target group.

 

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Citroën

Leveraging the brand DNA delivers 52% increase in sales

K.W. Bruun Import wanted to revitalise the Citroën brand in the Danish market after being granted the rights to import the well-known cars to Denmark. Kunde & Co was chosen to conduct the market test and develop the campaign to cement Citroën’s unique character and position in the market.

Read more about the case

Citroën

Leveraging the brand DNA delivers 52% increase in sales

Product conceptualisation

New product development depends not only on a core product, but also on the value you develop around the product itself. We have helped several clients develop new product and service concepts – from FMCG to complex B2B products on an international level.

We use a number testing methods to optimise the positioning and qualify the concept of the product.

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Vores

Creating a private label to cover 1000 products

In cooperation with Kunde & Co, Danish Supermarket developed a private label, "Vores". The projected included the development of a brand concept with a clear value proposition and identity that would unify the brand across product categories. After the launch, pre-defined KPIs were exceeded by 300%.

Vores

Creating a private label to cover 1000 products

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VRS

From 51 fashion brands to one

To bring together 51 existing clothing brands under one new brand, Kunde & Co help was tasked with developing a strategy, concept name, brand identity and external launch. This resulted in a new, strong and easily communicated brand built around preferences for quality and price.

Read more about the case

VRS

From 51 fashion brands to one

Marketing strategy

In the chaotic world of marketing channels, finding new ways for a brand to engage consumers and reach out to wider audiences depends on a solid marketing strategy. This enables you to guide your brand successfully through a world of opportunities and risks.

We believe this foundation should be established before jumping into ill-considered creative executions. This is just one of the key approaches that differentiates us from many of our peers.

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To find out more about what Kunde & Co can do for you and your company, please contact us


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