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At Kunde & Co. we help companies create strong market positions

We do that by rating strategy and brand over loose ideas and purposeless creativity

Strategic services

Creative services

Sector expertise

hjv

Oticon

From a great hearing aid to marketleader in hearing technology

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Client Case

This is the tagline for the case

eilersen

Oticon

From a great hearing aid to marketleader in hearing technology

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Client Case

This is the tagline for the case

eilersen eilersen

Oticon

From a great hearing aid to marketleader in hearing technology

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Client Case

This is the tagline for the case

hjv

Oticon

From a great hearing aid to marketleader in hearing technology

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Client Case

This is the tagline for the case

eilersen eilersen

føtex

The value of fresh food every day - lift the perseption of quality

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc luctus consequat orci eget ullamcorper. Morbi iaculis gravida sollicitudin. Integer nec ante ut nibh porttitor hendrerit. Fusce nisl nisl, pulvinar vel tristique pellentesque, gravida sit amet sem.

Read more about the case

Client Case

This is the tagline for the case

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foetex

As an independent full service marketing agency with more than 200 employees - spanning everything from creatives, analysts, technologists, strategists and media planners - we all work with one goal in mind: Creating strong market positions that increase our customers

The nexus in our approach is our consultants. Based on years of experience, and with a close eye on our customer’s business goals, they help ensure strategic direction and integration across touch-points.

Far too many companies today market themselves through loose ideas or purposeless creativity that are not anchored in commercial priorities of the company in question or an integrated brand experience.

At Kunde & Co, we believe strong market positions can only be achieved when a company and its marketing activities are focused around a unique value. We call this ‘the brand's value position'.

eccogolf blackshoe

Analysis

Every initiative has its natural starting point in thorough research. The work can includes competitor analysis, processing of marketing data, knowledge gathering about the company and digital behavior of the target group

Marketing as hurdle race

Through more than 25 years, our employees have not only taken responsibility for our customers marketing but also their business

We believe, that's marketing-done-right is about more than marketing towards the end-users. We believe that, new marketing initiatives must pass faultlessly through the company's sales and distribution system in order to achieve the desired business outcome. We call this philosophy the hurdle race and it is embodied by a sequence of steps:

Value Perception

We use marketing to solve business challenges for Ecco Golf in the USA

Lorem ipsum dolor sit amet

Consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in vonulla pariatur.

eccogolf blackshoe

Marketing Strategy

Kunde & Co looks at the entire value chain when helping companies to identify the strategic marketing challenges they must overcome to strengthen their market position. We develop marketing strategies and advise our clients on customer segmentation, messaging, marketing mix, marketing efficiency and product and portfolio optimization

Brand Positioning

Kunde & Co's mission is to strengthen the company's market position. Corporate positioning/repositioning projects are a our core competency. We analyze the outset through a distinctive methodology and present our clients with new ways of viewing their market and positioning.

hjv

Hjemmeværnet

Vi stiller op

Analysis
& consumer insights

Kunde & Co looks at the entire value chain when helping companies to identify the strategic marketing challenges they must overcome to strengthen their market position. We develop marketing strategies and advise our clients on customer segmentation, messaging, marketing mix, marketing efficiency and product and portfolio optimization

Analysis
& consumer insights

Kunde & Co looks at the entire value chain when helping companies to identify the strategic marketing challenges they must overcome to strengthen their market position. We develop marketing strategies and advise our clients on customer segmentation, messaging, marketing mix, marketing efficiency and product and portfolio optimization

Concept development

Kunde & Co ensures coherence between strategy, concept and creative solution. We create a concept - the element that ensures a coherent thread from strategy to the creative solution. With Kunde & Co, concept development is much more than communication. We are sparring partners for our clients when developing concepts for new brands, products, services or business ideas. In these matters, we help frame the strategy, describe the concept and launch it.

Branding

Branding is crusial
for any company

Read about what branding means to us
foetex foetex

føtex

The value of fresh food every day - lift the perseption of quality

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc luctus consequat orci eget ullamcorper. Morbi iaculis gravida sollicitudin. Integer nec ante ut nibh porttitor hendrerit. Fusce nisl nisl, pulvinar vel tristique pellentesque, gravida sit amet sem.

Read more about the case

føtex

Velkommen til en ny
frisk butik hver dag

eilersen eilersen

Kieser Training

Strong body - strong brand

Kunde & Co was asked to create a strong position in the competitive health and fitness market and establish a foundation for further growth. Based on a detailed analysis, a creative concept was first implemented internally and then externally through a variety of on- and offline media. Online results have exceeded the ambitious goals:. The number of Facebook fans rose significantly, and 500,000 target group members are reached every month.

Read more about the case

Eilersen

When first
impression matters

flugger flugger

Flügger

Colours are the way
we communicate

hjv

Hjemmeværnet

Vi stiller op

oticon

Oticon

From a great hearing aid to marketleader in hearing technology

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Oticon Opn™

Open up your
world

vestas

Vestas

The wind is the true friend to the environment

eccogolf

Ecco Golf

A pleasant walk

kieser

Kieser Training

Strong body – strong brand

At Kunde & Co. we help companies create strong market positions

We do that by rating strategy and brand over loose ideas and purposeless creativity

@@bodyHeader

@@bodyContent

Strategic services

Creative services

Sector expertise

hjv

Oticon

From a great hearing aid to marketleader in hearing technology

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Client Case

This is the tagline for the case

eilersen

Oticon

From a great hearing aid to marketleader in hearing technology

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Client Case

This is the tagline for the case

eilersen eilersen

Oticon

From a great hearing aid to marketleader in hearing technology

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Client Case

This is the tagline for the case

hjv

Oticon

From a great hearing aid to marketleader in hearing technology

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Client Case

This is the tagline for the case

eilersen eilersen

føtex

The value of fresh food every day - lift the perseption of quality

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc luctus consequat orci eget ullamcorper. Morbi iaculis gravida sollicitudin. Integer nec ante ut nibh porttitor hendrerit. Fusce nisl nisl, pulvinar vel tristique pellentesque, gravida sit amet sem.

Read more about the case

Client Case

This is the tagline for the case

foetex
foetex

As an independent full service marketing agency with more than 200 employees - spanning everything from creatives, analysts, technologists, strategists and media planners - we all work with one goal in mind: Creating strong market positions that increase our customers

The nexus in our approach is our consultants. Based on years of experience, and with a close eye on our customer’s business goals, they help ensure strategic direction and integration across touch-points.

Far too many companies today market themselves through loose ideas or purposeless creativity that are not anchored in commercial priorities of the company in question or an integrated brand experience.

At Kunde & Co, we believe strong market positions can only be achieved when a company and its marketing activities are focused around a unique value. We call this ‘the brand's value position'.

eccogolf blackshoe

Analysis

Every initiative has its natural starting point in thorough research. The work can includes competitor analysis, processing of marketing data, knowledge gathering about the company and digital behavior of the target group

Marketing as hurdle race

Through more than 25 years, our employees have not only taken responsibility for our customers marketing but also their business

We believe, that's marketing-done-right is about more than marketing towards the end-users. We believe that, new marketing initiatives must pass faultlessly through the company's sales and distribution system in order to achieve the desired business outcome. We call this philosophy the hurdle race and it is embodied by a sequence of steps:

Value Perception

We use marketing to solve business challenges for Ecco Golf in the USA

Lorem ipsum dolor sit amet

Consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in vonulla pariatur.

eccogolf blackshoe

Marketing Strategy

Kunde & Co looks at the entire value chain when helping companies to identify the strategic marketing challenges they must overcome to strengthen their market position. We develop marketing strategies and advise our clients on customer segmentation, messaging, marketing mix, marketing efficiency and product and portfolio optimization

Brand Positioning

Kunde & Co's mission is to strengthen the company's market position. Corporate positioning/repositioning projects are a our core competency. We analyze the outset through a distinctive methodology and present our clients with new ways of viewing their market and positioning.

hjv

Hjemmeværnet

Vi stiller op

Analysis
& consumer insights

Kunde & Co looks at the entire value chain when helping companies to identify the strategic marketing challenges they must overcome to strengthen their market position. We develop marketing strategies and advise our clients on customer segmentation, messaging, marketing mix, marketing efficiency and product and portfolio optimization

Analysis
& consumer insights

Kunde & Co looks at the entire value chain when helping companies to identify the strategic marketing challenges they must overcome to strengthen their market position. We develop marketing strategies and advise our clients on customer segmentation, messaging, marketing mix, marketing efficiency and product and portfolio optimization

Concept development

Kunde & Co ensures coherence between strategy, concept and creative solution. We create a concept - the element that ensures a coherent thread from strategy to the creative solution. With Kunde & Co, concept development is much more than communication. We are sparring partners for our clients when developing concepts for new brands, products, services or business ideas. In these matters, we help frame the strategy, describe the concept and launch it.

Branding

Branding is crusial
for any company

Read about what branding means to us
foetex foetex

føtex

The value of fresh food every day - lift the perseption of quality

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc luctus consequat orci eget ullamcorper. Morbi iaculis gravida sollicitudin. Integer nec ante ut nibh porttitor hendrerit. Fusce nisl nisl, pulvinar vel tristique pellentesque, gravida sit amet sem.

Read more about the case

føtex

Velkommen til en ny
frisk butik hver dag

eilersen eilersen

Kieser Training

Strong body - strong brand

Kunde & Co was asked to create a strong position in the competitive health and fitness market and establish a foundation for further growth. Based on a detailed analysis, a creative concept was first implemented internally and then externally through a variety of on- and offline media. Online results have exceeded the ambitious goals:. The number of Facebook fans rose significantly, and 500,000 target group members are reached every month.

Read more about the case

Eilersen

When first
impression matters

flugger flugger

Flügger

Colours are the way
we communicate

hjv

Hjemmeværnet

Vi stiller op

oticon

Oticon

From a great hearing aid to marketleader in hearing technology

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Oticon Opn™

Open up your
world

vestas

Vestas

The wind is the true friend to the environment

eccogolf

Ecco Golf

A pleasant walk

kieser

Kieser Training

Strong body – strong brand

Corporate Religion

A Corporate Religion is a set of attitudes and values, as well as strategies, tools and actions, for the company management to use in their work. In a Corporate Religion company, it is the brand, and not the product, that is used to guide the company. The company must be turned into a 'movement' where the management form is driven by a fundamental belief in the value of a strong Corporate Brand, as opposed to companies driven on the basis of exact - historical - knowledge.

At Kunde & Co, we say that ‘the value of the brand is greater than the value of the product'. It is essential that management understand what this entails. It requires change and new ways of running the company.

The logical consequence of this development is that it is the brand - and not the product - which guides the company. In the value economy, we talk about 'value positions' and not positions traditionally tied in with the product.

To ensure success, management must let the value position be the guiding star in strategies for the company and its development.

  • Lorem ipsum dolor sit amet.
  • Consequatur obcaecati, porro doloribus pariatur.
  • Quae molestiae fugiat, ad iusto.

In a Corporate Religion company, it is the brand – not the product – that leads the way. The company should be turned into a movement, where the belief in the value of a strong corporate brand is the prevailing form of leadership.

Jesper Kunde, Founder & CEO

A Corporate Religion is a set of attitudes and values, as well as strategies, tools and actions, for the company management to use in their work. In a Corporate Religion company, it is the brand, and not the product, that is used to guide the company. The company must be turned into a 'movement' where the management form is driven by a fundamental belief in the value of a strong Corporate Brand, as opposed to companies driven on the basis of exact - historical - knowledge.

At Kunde & Co, we say that ‘the value of the brand is greater than the value of the product'. It is essential that management understand what this entails. It requires change and new ways of running the company.

The logical consequence of this development is that it is the brand - and not the product - which guides the company. In the value economy, we talk about 'value positions' and not positions traditionally tied in with the product.

To ensure success, management must let the value position be the guiding star in strategies for the company and its development.

  • Lorem ipsum dolor sit amet.
  • Consequatur obcaecati, porro doloribus pariatur.
  • Quae molestiae fugiat, ad iusto.

In a Corporate Religion company, it is the brand – not the product – that leads the way. The company should be turned into a movement, where the belief in the value of a strong corporate brand is the prevailing form of leadership.

Jesper Kunde, Founder & CEO
Read more

Brand analysis & Strategy

A common misconception is that a brand should be formed and defined through ‘board-room brainstorms’. We believe this approach is inherently flawed.

Instead, companies should test and articulate the brand according to not just customer perceptions and aspirations but also those of the employees. Through quantitative and qualitative research, we ensure there is alignment across internal and external stakeholders, which builds a more authentic, durable and impactful brand story.

At Kunde & Co, we believe a strong market position can only be attained by focusing the whole company and its marketing around its unique value. We call it the brand’s value position

Søren Poulsen, Managing Partner

A Corporate Religion is a set of attitudes and values, as well as strategies, tools and actions, for the company management to use in their work. In a Corporate Religion company, it is the brand, and not the product, that is used to guide the company. The company must be turned into a 'movement' where the management form is driven by a fundamental belief in the value of a strong Corporate Brand, as opposed to companies driven on the basis of exact - historical - knowledge.

At Kunde & Co, we say that ‘the value of the brand is greater than the value of the product'. It is essential that management understand what this entails. It requires change and new ways of running the company.

The logical consequence of this development is that it is the brand - and not the product - which guides the company. In the value economy, we talk about 'value positions' and not positions traditionally tied in with the product.

To ensure success, management must let the value position be the guiding star in strategies for the company and its development.

  • Lorem ipsum dolor sit amet.
  • Consequatur obcaecati, porro doloribus pariatur.
  • Quae molestiae fugiat, ad iusto.

In a Corporate Religion company, it is the brand – not the product – that leads the way. The company should be turned into a movement, where the belief in the value of a strong corporate brand is the prevailing form of leadership.

Jesper Kunde, Founder & CEO
Read more
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About Kunde & Co.

  • 204 Kunde Employees
  • 14 Kunde Nationalities
  • 4 Kunde Offices
  • 1 Kunde Religion

Kunde & Co is Denmark’s largest marketing and branding agency. We represent 14 different nationalities at our offices in Copenhagen, Aarhus, Düsseldorf and Zurich. Our more than 200 employees are a blend of strategists, creatives, big personalities, analysts, developers and abstract thinkers. Our strong Kunde culture is based on a common drive to deliver the absolute best brand and marketing solutions to our customers.

Strategic Management

Annemette Kjær-Nielsen

Annemette Kjær-Nielsen

Account Director Relation & Dialogue Marketing

Annemette Kjær-Nielsen

Account Director Relation & Dialogue Marketing

Kunderne har gennem tiden været SuperGros, Seeland, Hjerteforeningen, Scandlines, Telia, FIH Erhvervsbank, IKEA, Venstre, Københavns Lufthavn, Synoptik, Fisketorvet, K-Salat, Rockwool, Ekstra Bladet, ATP, Hyundai, Dong Energy.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Numquam similique modi nihil corrupti delectus beatae illo fuga possimus dolor doloremque perspiciatis excepturi pariatur, quisquam a repellendus placeat tempora, qui, amet repellat quibusdam quia cupiditate repudiandae eaque enim. Cupiditate, totam, impedit.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nemo ullam accusamus eligendi laboriosam eos quisquam officiis enim vel in, accusantium!


Casper Henningsen

Casper Henningsen

Managing Partner

Annemette Kjær-Nielsen

Account Director Relation & Dialogue Marketing
Kunderne har gennem tiden været SuperGros, Seeland, Hjerteforeningen, Scandlines, Telia, FIH Erhvervsbank, IKEA, Venstre, Københavns Lufthavn, Synoptik, Fisketorvet, K-Salat, Rockwool, Ekstra Bladet, ATP, Hyundai, Dong Energy.

Cecilie Lindner Spork

Cecilie Lindner Spork

Group Account Director

Annemette Kjær-Nielsen

Account Director Relation & Dialogue Marketing
Kunderne har gennem tiden været SuperGros, Seeland, Hjerteforeningen, Scandlines, Telia, FIH Erhvervsbank, IKEA, Venstre, Københavns Lufthavn, Synoptik, Fisketorvet, K-Salat, Rockwool, Ekstra Bladet, ATP, Hyundai, Dong Energy.

Christian Brandstrup-Andersen

Christian Brandstrup-Andersen

Managing Partner

Annemette Kjær-Nielsen

Account Director Relation & Dialogue Marketing
Kunderne har gennem tiden været SuperGros, Seeland, Hjerteforeningen, Scandlines, Telia, FIH Erhvervsbank, IKEA, Venstre, Københavns Lufthavn, Synoptik, Fisketorvet, K-Salat, Rockwool, Ekstra Bladet, ATP, Hyundai, Dong Energy.

Annemette Kjær-Nielsen

Frederik Zoega

Digital Director

Annemette Kjær-Nielsen

Account Director Relation & Dialogue Marketing
Kunderne har gennem tiden været SuperGros, Seeland, Hjerteforeningen, Scandlines, Telia, FIH Erhvervsbank, IKEA, Venstre, Københavns Lufthavn, Synoptik, Fisketorvet, K-Salat, Rockwool, Ekstra Bladet, ATP, Hyundai, Dong Energy.

Michael Jensen

Michael Jensen

Group Account Director

Annemette Kjær-Nielsen

Account Director Relation & Dialogue Marketing
Kunderne har gennem tiden været SuperGros, Seeland, Hjerteforeningen, Scandlines, Telia, FIH Erhvervsbank, IKEA, Venstre, Københavns Lufthavn, Synoptik, Fisketorvet, K-Salat, Rockwool, Ekstra Bladet, ATP, Hyundai, Dong Energy.

Mikkel Bach-Andersen

Mikkel Bach-Andersen

Group Account Director

Annemette Kjær-Nielsen

Account Director Relation & Dialogue Marketing
Kunderne har gennem tiden været SuperGros, Seeland, Hjerteforeningen, Scandlines, Telia, FIH Erhvervsbank, IKEA, Venstre, Københavns Lufthavn, Synoptik, Fisketorvet, K-Salat, Rockwool, Ekstra Bladet, ATP, Hyundai, Dong Energy.

Ruben Samuel Sørensen

Ruben Samuel Sørensen

Head of Analysis and Research

Annemette Kjær-Nielsen

Account Director Relation & Dialogue Marketing
Kunderne har gennem tiden været SuperGros, Seeland, Hjerteforeningen, Scandlines, Telia, FIH Erhvervsbank, IKEA, Venstre, Københavns Lufthavn, Synoptik, Fisketorvet, K-Salat, Rockwool, Ekstra Bladet, ATP, Hyundai, Dong Energy.

Other Group

Michael Jensen

Michael Jensen

Group Account Director

Annemette Kjær-Nielsen

Account Director Relation & Dialogue Marketing
Kunderne har gennem tiden været SuperGros, Seeland, Hjerteforeningen, Scandlines, Telia, FIH Erhvervsbank, IKEA, Venstre, Københavns Lufthavn, Synoptik, Fisketorvet, K-Salat, Rockwool, Ekstra Bladet, ATP, Hyundai, Dong Energy.

Mikkel Bach-Andersen

Mikkel Bach-Andersen

Group Account Director

Annemette Kjær-Nielsen

Account Director Relation & Dialogue Marketing

Mikkel Bach-Andersen is part of the international team at Kunde & Co that primarily serves international B2B customers. Since joining the agency in 2010, Mikkel has gained experience across the full marketing value chain within global companies. 


Another Group

Michael Jensen

Michael Jensen

Group Account Director

Annemette Kjær-Nielsen

Account Director Relation & Dialogue Marketing
Kunderne har gennem tiden været SuperGros, Seeland, Hjerteforeningen, Scandlines, Telia, FIH Erhvervsbank, IKEA, Venstre, Københavns Lufthavn, Synoptik, Fisketorvet, K-Salat, Rockwool, Ekstra Bladet, ATP, Hyundai, Dong Energy.

Mikkel Bach-Andersen

Mikkel Bach-Andersen

Group Account Director

Annemette Kjær-Nielsen

Account Director Relation & Dialogue Marketing
Kunderne har gennem tiden været SuperGros, Seeland, Hjerteforeningen, Scandlines, Telia, FIH Erhvervsbank, IKEA, Venstre, Københavns Lufthavn, Synoptik, Fisketorvet, K-Salat, Rockwool, Ekstra Bladet, ATP, Hyundai, Dong Energy.

To find out more about what Kunde & Co can do for you and your company, please contact us


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