Corporate Religion
A Corporate Religion is a set of attitudes and values, as well as strategies, tools and actions, for the company management to use in their work. In a Corporate Religion company, it is the brand, and not the product, that is used to guide the company. The company must be turned into a 'movement' where the management form is driven by a fundamental belief in the value of a strong Corporate Brand, as opposed to companies driven on the basis of exact - historical - knowledge.
At Kunde & Co, we say that ‘the value of the brand is greater than the value of the product'. It is essential that management understand what this entails. It requires change and new ways of running the company.
The logical consequence of this development is that it is the brand - and not the product - which guides the company. In the value economy, we talk about 'value positions' and not positions traditionally tied in with the product.
To ensure success, management must let the value position be the guiding star in strategies for the company and its development.
- Lorem ipsum dolor sit amet.
- Consequatur obcaecati, porro doloribus pariatur.
- Quae molestiae fugiat, ad iusto.
In a Corporate Religion company, it is the brand – not the product – that leads the way. The company should be turned into a movement, where the belief in the value of a strong corporate brand is the prevailing form of leadership.
Jesper Kunde, Founder & CEO
A Corporate Religion is a set of attitudes and values, as well as strategies, tools and actions, for the company management to use in their work. In a Corporate Religion company, it is the brand, and not the product, that is used to guide the company. The company must be turned into a 'movement' where the management form is driven by a fundamental belief in the value of a strong Corporate Brand, as opposed to companies driven on the basis of exact - historical - knowledge.
At Kunde & Co, we say that ‘the value of the brand is greater than the value of the product'. It is essential that management understand what this entails. It requires change and new ways of running the company.
The logical consequence of this development is that it is the brand - and not the product - which guides the company. In the value economy, we talk about 'value positions' and not positions traditionally tied in with the product.
To ensure success, management must let the value position be the guiding star in strategies for the company and its development.
- Lorem ipsum dolor sit amet.
- Consequatur obcaecati, porro doloribus pariatur.
- Quae molestiae fugiat, ad iusto.
In a Corporate Religion company, it is the brand – not the product – that leads the way. The company should be turned into a movement, where the belief in the value of a strong corporate brand is the prevailing form of leadership.
Jesper Kunde, Founder & CEO