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Our Work

We help you create business value through strategically sound and conceptually strong solutions

Strategic services

Creative services

Sector expertise

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HTH GO

Repositioning a successful product concept

In 2016, HTH’s sub-brand, “Gør Det Selv HTH” (“Do It Yourself HTH”) was Denmark’s third best-selling kitchen brand, but the company wanted to achieve more – and had the courage to replace a proven success with a new initiative that would draw on HTH’s corporate strength to win a clear position in a well-defined segment.

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HTH GO

Repositioning a successful product concept

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Beierholm

A strong profile results in the best image of the industry

Beierholm’s market position was determined after a comprehensive analysis and strategy project. Following this, Kunde & Co in collaboration with Beierholm, developed a new creative universe and communication elements to secure the company’s position and further enhance its image in the industry.

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Beierholm

A strong profile results in the best image of the industry

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Falck Assistance

A customer-centric approach delivers 81% sales growth

Kunde & Co conducted a thorough market test, which resulted in a new go-to-market strategy that delivered an 81% increase in sales of Falck’s roadside assistance product, and a more than 50% increase in online revenue across products in 2016.

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Falck Assistance

A customer-centric approach delivers 81% sales growth

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DNV GL

An integrated communication platform for DNV GL

After several mergers and acquisitions, DNV GL needed to project one strong story internally and externally. Kunde & Co helped develop and launch a unique communication concept that clearly defined the new organisation’s position globally.

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DNV GL

An integrated communication platform for DNV GL

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Flügger

A new way of thinking integrated communication

In a market characterised by fierce competition, Flügger needed a strategy and concept that could position it within its core business area. In collaboration with Kunde & Co, Flügger developed an integrated communication concept "Flügger farver - til alle" (Flügger colours - for everyone).

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Flügger

A new way of thinking integrated communication

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Neutral

Strengthening Neutral in the Nordics

In the past, Neutral was known only for its detergents but, with a targeted campaign for its personal care products, the brand now challenges its competitors.

Kunde & Co developed a television commercial within the concept “Your fragrance-free zone”, that activates Neutral’s philosophy for sensitive skin. This resulted in greater product awareness and increased sales.

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Neutral

Strengthening Neutral in the Nordics

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VRS

From 51 fashion brands to one

To bring together 51 existing clothing brands under one new brand, Kunde & Co help was tasked with developing a strategy, concept name, brand identity and external launch. This resulted in a new, strong and easily communicated brand built around preferences for quality and price.

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VRS

From 51 fashion brands to one

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Wavin

A new brand concept to better connect with customers

To position Wavin closer to its end-customers and align international marketing activities, Kunde & Co developed a new Pan-European brand platform for the company in 2014. The new concept, “Connect to Better”, has not only reinforced the Wavin brand in the minds of both end-customers and employees but ensured a strong platform for the organisation in the years to come.

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Wavin

A new brand concept to better connect with customers

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The Danish Home Guard

A unified story for the Danish Home Guard

The development of a new campaign concept creates a single, powerful story about the modern Home Guard and generates interest among new volunteers. The campaign increased the general understanding of the Home Guard's role in Danish society, while within the target group, the number of people interested in volunteering doubled.

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The Danish Home Guard

A unified story for the Danish Home Guard

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Kieser Training

Strong body - strong brand

Kunde & Co was asked to create a strong position in the competitive health and fitness market and establish a foundation for further growth. Based on a detailed analysis, a creative concept was first implemented internally and then externally through a variety of on- and offline media. Online results have exceeded the ambitious goals:. The number of Facebook fans rose significantly, and 500,000 target group members are reached every month.

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Kieser Training

Strong body - strong brand