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Strategic services

Creative services

Sector expertise

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Ricoh

Repositioning Ricoh in the digital space

The international digital services and document company, Ricoh moves from a brand position in office printing to digital services that empower workplaces around the world.

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Ricoh

Repositioning Ricoh in the digital space

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Alm. Brand

Insurance that's just right for you

Alm. Brand gets a new focused brand strategy and creative universe that strongly positions the company as the flexible and simple insurance company.

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Alm. Brand

Insurance that's just right for you

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Wavin

A new agenda with a crystal clear purpose: Building Healthy, Sustainable Environments

Wavin is a global leader in plastic pipe systems and solutions for residential, public and civil engineering projects. Headquartered in the Netherlands, Wavin is part of Orbia, a community of companies working to tackle some of the world’s most complex urban challenges.

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Wavin

A new agenda with a crystal clear purpose: Building Healthy, Sustainable Environments

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Oticon

Setting a new course for the Oticon brand

Oticon has long been a robust brand, but the launch of Oticon OpnTM in 2016 introduced a paradigm shift in hearing aid, further strengthening the company’s position. Spearheading this new era of technology, Oticon is now seen as a global provider of premium hearing aid solutions. To keep this momentum going, Oticon took this opportunity to reinforce its market position.

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Oticon

Setting a new course for the Oticon brand

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Eilersen

Strong brands take time

Eilersen has shown phenomenal growth globally and the journey continues. People have had a lot on their minds over the past year, and Eilersen takes time to focus on some of this in their new campaign.

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Eilersen

Strong brands take time

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Oticon

Product launch brings a new perspective to the hearing care industry

Four years after the enormous success of Oticon Opn™, Oticon teamed up again with Kunde & Co to shake up the industry with the new Oticon More™ hearing aid. The concept developed by Kunde & Co helped to successfully introduce Oticon More into global markets.

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Oticon

Product launch brings a new perspective to the hearing care industry

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Oticon

Goes all-in on thought leadership

It is the ears that receivesound, but the brain that actually understands it. In short, that is the philosophy behind BrainHearing™ which continues to keep the Oticon brand in a leading market position.

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Oticon

Goes all-in on thought leadership

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Telia

Making Telia the family’s first choice

With a goal to transform its brand, Telia needed inspiration – collaborating with Kunde & Co to create a new direction aimed at making the company no.1 among families. Now, with a sharper and more solid position in place, the foundation for change has been set …

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Telia

Making Telia the family’s first choice

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Danpo

Danpo’s new brand unlocks the market leader’s potential in the top-tier markets

This is how Kunde & Co identified, developed and established a strong value position for a new brand: De Danske Familiegårde – The Danish Family Farms.

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Danpo

Danpo’s new brand unlocks the market leader’s potential in the top-tier markets

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Danfoss

Green Restart Series

COVID-19 had a temporarily positive effect on global CO2 emissions, giving Danfoss a window of opportunity to stay focused on the global green agenda – and show the world its 'Green Restart Series' is more than just talk.

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Danfoss

Green Restart Series

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HTH

Kitchen love that lasts

With the help of Kunde & Co, Scandinavia's largest kitchen manufacturer identified its brand DNA in order to create a new brand purpose – before bringing it to life via an integrated communications concept that, ultimately, translated into great sales.

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HTH

Kitchen love that lasts

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Wavin

A new brand concept to better connect with customers

To position Wavin closer to its end-customers and align international marketing activities, Kunde & Co developed a new Pan-European brand platform for the company in 2014. The new concept, “Connect to Better”, has not only reinforced the Wavin brand in the minds of both end-customers and employees but ensured a strong platform for the organisation in the years to come.

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Wavin

A new brand concept to better connect with customers

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Bucher

Moving to a single brand strategy

Kunde & Co helped Bucher Municipal build one strong brand with an aim of solidifying its leading market position. The collaboration included strategic advice on brand migration and development of a strong brand story – thereby positioning the company for long-term, sustainable growth.

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Bucher

Moving to a single brand strategy

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Grundfos

Differentiating Grundfos HVAC OEM with value-based selling

Grundfos is a global leader in water technology and a pioneer in the pump industry. The company was founded in 1945 in Bjerringbro, Denmark, and employs more than 19,000 people across 56 countries today. Grundfos HVAC OEM serves a small number of high-volume industry customers like Bosch and Vaillant, and altogether, the division sells nearly half of all the pumps Grundfos creates.

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Grundfos

Differentiating Grundfos HVAC OEM with value-based selling

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Rosendahl Design Group

An invigorated narrative for iconic Danish designs

With help from Kunde & Co, Rosendahl Design Group fortified the foundation for developing its brand portfolio, injecting new life into four of its most significant brands. This elevates the value of the individual brands and strengthen Rosendahl Design Group as a whole.

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Rosendahl Design Group

An invigorated narrative for iconic Danish designs

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Beierholm

A strong profile results in the best image of the industry

Beierholm’s market position was determined after a comprehensive analysis and strategy project. Following this, Kunde & Co in collaboration with Beierholm, developed a new creative universe and communication elements to secure the company’s position and further enhance its image in the industry.

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Beierholm

A strong profile results in the best image of the industry

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Opel

Revitalising one of the world’s oldest car brands in Denmark

Explore how we helped one of the world’s oldest car manufacturers revitalise its brand in the Danish market by harnessing its already strong brand DNA to transform the image perception and boost sales.

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Opel

Revitalising one of the world’s oldest car brands in Denmark

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Rodenstock

Developing a new, compelling story for Rodenstock

Rodenstock’s new DNEye® Scanner and DNEye® PRO Technology created a revolution in the world of progressive lenses; lens production based on precise measurements of the individual eye. Rodenstock looked to Kunde & Co to communicate this ground-breaking innovation and successfully position it towards opticians and their customers.

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Rodenstock

Developing a new, compelling story for Rodenstock

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Falck

Falck makes your way to the waiting room safe

Falck Patient Transportation Service supports people in getting to and from healthcare facilities. To strengthen the service’s recognition and sales, Kunde & Co was tasked with developing a campaign to highlight the perceived value for customers ...

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Falck

Falck makes your way to the waiting room safe

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Oticon

Ground-breaking concept creates paradigm shift in hearing care

Global market leader Oticon was about to launch their biggest product innovation in years. See how a powerful concept effectively positioned Oticon as a pioneer in contemporary hearing solutions, elevating the Oticon brand to new heights.

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Oticon

Ground-breaking concept creates paradigm shift in hearing care

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Eilersen

Consistent renewal pays off

- Discover how Kunde & Co has helped Eilersen to develop, retain and strengthen a strong profile in the market. Eilersen is a Danish sofa manufacturer, that was founded in 1895 by Niels Eilersen and has been devoted to furniture of the highest quality since the 1930s. Eilersen’s sofas offer uniquely personalised looks and are sold in more than 20 countries around the world.

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Eilersen

Consistent renewal pays off

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Nets

International branding for a Nordic fintech company

After fine-tuning its core message with support from Kunde & Co, Nets impressively demonstrated how to cooperate with banks, companies, stores and other partners to make everyday life easier for all people in Northern Europe.

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Nets

International branding for a Nordic fintech company

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Citroën

Leveraging the brand DNA delivers 52% increase in sales

K.W. Bruun Import wanted to revitalise the Citroën brand in the Danish market after being granted the rights to import the well-known cars to Denmark. Kunde & Co was chosen to conduct the market test and develop the campaign to cement Citroën’s unique character and position in the market.

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Citroën

Leveraging the brand DNA delivers 52% increase in sales

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Danfoss

Revitalising Danfoss' position

Kunde & Co developed the “THIS IS WHERE THE TRANSFORMATION STARTS” platform for Danfoss to add fresh momentum and to show that the company is truly dedicated to creating solutions for the future in the areas of climate change, food supply, urbanisation, digitisation and electrification.

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Danfoss

Revitalising Danfoss' position

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CooperSurgical Fertility & Genomics Solutions

Securing the perfect value proposition, post M&As

After a series of mergers and acquisitions, CooperSurgical needed to define and describe the value they are now able to provide across their very broad product portfolio for fertility clinics.

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CooperSurgical Fertility & Genomics Solutions

Securing the perfect value proposition, post M&As

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Geberit

Strong B2B brand attracts attention with its B2C position

Geberit is the European market leader for sanitary products. The group, headquartered in Switzerland, employs almost 12,000 people worldwide.

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Geberit

Strong B2B brand attracts attention with its B2C position

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Ib Andresen Industri

From steel component producer to strategic partner

Discover how we helped Danish market leader Ib Andresen Industri rejuvenate its brand and realise its ambition to secure a stronger, more customer-oriented positioning and value proposition in an otherwise conservative steel industry.

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Ib Andresen Industri

From steel component producer to strategic partner

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Velliv

A clear position for the competent pension company with a human approach

Through a new and compelling campaign, Velliv has put good advice on the agenda and cemented its new position as the pension company that ensures customers get the most out of life.

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Velliv

A clear position for the competent pension company with a human approach

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Samsung

Dialogue campaigns strengthen Samsung's B2B position

Explore how Kunde & Co helped Samsung to develop concept and communication for the restart of the Samsung Galaxy Enterprise Edition. This company is best known for its consumer electronics, but they also have a broad portfolio of business products and solutions.

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Samsung

Dialogue campaigns strengthen Samsung's B2B position

About Kunde & Co

  • 200 Employees
  • 18 Nationalities
  • 3 Locations
  • 1 Kunde Religion

Kunde & Co is one of Northern Europe's largest marketing and branding agencies. We represent 18 different nationalities at our offices in Copenhagen, Düsseldorf and Zürich. Our approximately 200 employees are a blend of strategists, creatives, big personalities, analysts, developers and abstract thinkers. Our strong Kunde culture is based on a common drive to deliver the absolute best branding and marketing solutions to our customers.

Kunde on Social Media

Read more about the project and campaign here
Read more about the project and campaign here

Read more about the project and campaign here

Oticon and Kunde & Co worked closely together to develop a ground-breaking concept to power the launch of Oticon Opn - now considered the most successful in Oticon's history.

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Driving the customer journey to boost sales
Driving the customer journey to boost sales

Driving the customer journey to boost sales

Discover how Danish company Danfoss used five key moments of the customer journey to develop a cross-channel campaign aimed at multiple target groups.

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Danpo’s new brand unlocks market potential
Danpo’s new brand unlocks market potential

Danpo’s new brand unlocks market potential

Danpo’s ambition for their new brand, De Danske Familiegårde, is to move the market towards higher quality products.

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Learn how to adopt an “always-on-point" approach
Learn how to adopt an “always-on-point" approach

Learn how to adopt an “always-on-point" approach

An always-on approach is rapidly becoming the credo of modern marketeers - but how well does it actually serve the needs of the brand and customer?

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Creating a powerful customer journey
Creating a powerful customer journey

Creating a powerful customer journey

If all brands do the same analysis and make the same tactical decisions to just serve the customer journey, what will then create the difference that sets them apart?

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Why Jørgen Leth and Citroën?
Why Jørgen Leth and Citroën?

Why Jørgen Leth and Citroën?

Jørgen Leth has become famous for making everything he articulates deeply poetic, stimulating and thought-provoking. But why are Jørgen and Citroën such a good match?

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Standing out from the crowd
Standing out from the crowd

Standing out from the crowd

How do you encapsulate the originality, the beautiful design, the charm, the comfort, the creativity and the rich heritage of Citroën? You make the concept a person.

W3c
Eight Marketing Essentials for 2018
Eight Marketing Essentials for 2018

Eight Marketing Essentials for 2018

We’ve put together eight tips to get your marketing for 2018 off to a healthy start. It’s time to put tactical concerns aside and take a good look at recurring strategic themes.

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Join us at Kunde & Co
Join us at Kunde & Co

Join us at Kunde & Co

Do you want to tackle branding and marketing strategy head-on, dealing directly with clients and advising them on how Kunde & Co can help them build strong market positions? Then you might be our next Consultant.

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Her er de unges favorit-bureauer
Her er de unges favorit-bureauer

Her er de unges favorit-bureauer

Hvilke bureauer vil de unge, der er i gang med marketing-relaterede uddannelser, helst arbejde for?

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We are proud of the work we do helping brands become industry leaders

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