Corporate Religion
Corporate Religion er udgivet i England, USA,
Tyskland, Tyrkiet, Holland, Danmark, Norge, Sverige, Thailand, Kina
og Rusland. Har ligget nr. 2 på Englands bestseller-liste over
managementbøger. Bogen er solgt i mere end 50.000 eksemplarer
worldwide.
"I wish I'd written this CORPORATE RELIGION.
It is a genuine original in a world full of "me too" management
books. To make a mark on "the outside" - the traditional focus of
"branding literature" - a company needs soul, spirit, character and
personality on "the inside". That obvious inside-outside link has
never been made before. Bottom line: This is a timely, brilliant,
readable, important book."
- Tom Peters, Business author
"I've previously said that the companies
that are lasting are those that are authentic. If people believe
they share values with a company, they will stay loyal to a brand.
Corporate Religion is a compelling, very persuasive how-to lecture
on how to grow brands from the heart."
- Howard Schultz, Starbucks Coffee

