Corporate Religion

Corporate Religion er internationalt anerkendt som en milesten i kunsten at bruge branding til at bygge stærke markedspositioner.

Corporate Religion er udgivet i England, USA, Tyskland, Tyrkiet, Holland, Danmark, Norge, Sverige, Thailand, Kina og Rusland. Har ligget nr. 2 på Englands bestseller-liste over managementbøger. Bogen er solgt i mere end 50.000 eksemplarer worldwide. 

"I wish I'd written this CORPORATE RELIGION. It is a genuine original in a world full of "me too" management books. To make a mark on "the outside" - the traditional focus of "branding literature" - a company needs soul, spirit, character and personality on "the inside". That obvious inside-outside link has never been made before. Bottom line: This is a timely, brilliant, readable, important book."

- Tom Peters, Business author

"I've previously said that the companies that are lasting are those that are authentic. If people believe they share values with a company, they will stay loyal to a brand. Corporate Religion is a compelling, very persuasive how-to lecture on how to grow brands from the heart."

- Howard Schultz, Starbucks Coffee