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Mikkel Bach-Andersen

Partner

About

Mikkel Bach-Andersen is part of the international team at Kunde & Co that primarily serves international B2B customers. Since joining the agency in 2010, Mikkel has gained experience across the full marketing value chain within global companies. His expertise includes defining brand platforms and positioning strategies, steering and executing global product launches and campaigns, as well as consulting on go-to-market strategies and marketing system optimisation.

 

W3c

Kunde & Co experience

Partner
January 2017 - Present
Associate Partner
July 2014 - December 2016

Senior Consultant
July 2013 - June 2014
Consultant 
January 2012 - June 2013

Associate Consultant
March 2010 - December 2011
W3c
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Sidel

Repositioning through thought leadership

Kunde & Co assisted Sidel in developing a concept that strengthens the company's position as a complete line provider. The campaign has been implemented in print, blog posts, website, films and social media. To date, it has generated more than 17,500 website visits, had an engagement rate seven times higher than the industry average and generated more than 230 leads in the campaign period.

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Sidel

Repositioning through thought leadership

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SimCorp

An integrated position for a complex market

Together with Kunde & Co, SimCorp launched their new brand position in 2016 with the concept "One system for a complex world". This story is based on a clear understanding of the market and the key decision makers. To establish the position, Kunde & Co developed a new website, CVI, brochures, ads and other elements.

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SimCorp

An integrated position for a complex market