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Michael Jensen

Associate Partner
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About

Michael Jensen is part of the team that primarily handles national and international B2C clients, particularly retail, FMCG and the financial industry. Since 2012, he has gained extensive experience in large-scale corporate positioning projects as well as ongoing integrated marketing campaigns on a strategic and tactical level.

Areas of expertise:

  • Brand strategy
  • Analysis
  • Strategic planning
  • Concept development
  • Creative marketing communication
W3c

Kunde & Co experience

Associate Partner
October 2016 - Present
Group Account Director
August 2015 - October 2016
Senior Account Manager
April 2015 - August 2015
Account Manager
May 2013 - April 2015
Junior Account Manager
January 2012 - May 2013
W3c
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Neutral

Strengthening Neutral in the Nordics

In the past, Neutral was known only for its detergents but, with a targeted campaign for its personal care products, the brand now challenges its competitors.

Kunde & Co developed a television commercial within the concept “Your fragrance-free zone”, that activates Neutral’s philosophy for sensitive skin. This resulted in greater product awareness and increased sales.

Read more about the case

Neutral

Strengthening Neutral in the Nordics