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Jesper Kunde

CEO & Founder

About

Jesper Kunde established Kunde & Co in 1988. His goal was, and still is, to create results for clients by focusing on a strategic framework before developing creative material. Through the years, Jesper has worked with national and international B2B and B2C companies, applying the Hurdle Race philosophy to deliver sustainable business value to customers.

Areas of expertise:

  • Brand positioning and brand systems
  • Integrated marketing communications
  • International branding and campaigns
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Danfoss

New international brand position

Kunde & Co has helped Danfoss develop a coherent, consistent and strong position and history that helps form the foundation for Danfoss’ global growth strategy. After more than a year of development, Danfoss launches its new brand platform, ENGINEERING TOMORROW, on a global scale.

Read more about the case

Danfoss

New international brand position