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Bjørn Olsen

Partner - Country Manager, Germany

About

Bjørn started as a consultant at Kunde & Co 18 years ago. In 2005, he established the DACH organisation for a web analytics company in Germany, and at the end of 2007, spearheaded the opening of our German office. Bjørn has mastered a wide range of marketing disciplines and has accumulated extensive B2B and market insights.

Areas of expertise:

  • Brand positioning and brand systems
  • Value propositions
  • Customer journey and decision making process
  • Integrated marketing communications

Kunde & Co experience

Country Manager Germany
September 2007 - Present
Account Director
February 1998 - September 2005

 

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Armacell

A communication strategy and concept

In collaboration with Kunde & Co, Armacell developed a new communication strategy and concept. This resulted in a new CVI and the communication concept "Covered by Armaflex”, developed to help ensure the company retains its number one market position.

Armacell

A communication strategy and concept

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Bosch Rexroth

The Hidden Beast

The communication concept ‘The Hidden Beast’ was rolled out internally and externally through launches, exhibitions, films, Facebook, LinkedIn and brochures. This resulted in a 318% increase in ‘monthly mentions’, more than 25,000 impressions on Twitter and positive feedback on sales.

Bosch Rexroth

The Hidden Beast

To find out more about what Kunde & Co can do for you and your company, please contact us


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