| The Corporate Religion publications have been released in more than 10 languages and have sold more than 50,000 copies. Read here to find out what internationally recognised marketing professionals and business leaders had to say about the Corporate Religion books. |
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The essence of a brand is created in the interplay between the company’s internal culture and its external position and reputation. One cannot market oneself without acknowledging this – because the consumers and the media want to see what’s behind the brand.
This is why the company cannot market or communicate something that the internal culture cannot live up to. On the other hand, it’s a shame if one does not attempt to communicate how wonderful a company one is.
Corporate Religion is about the interaction between the internal culture and the external position. This philosophy is crucial whenever Kunde & Co. works with identifying the essence of the market and helping the company become marketable. |
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